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Black Friday 2023 - Pet Industry Deals, Discounts, and Offers You’ll Want to Know About!

Updated: Nov 20, 2023

It’s that time of year! Whether you’re planning on shopping for Black Friday, Small Business Saturday, or Cyber Monday, we’ve got something just for the pet business owners out there. Things like memberships, guides, courses, and so much more, we’ve got all the scoop below.

Make sure to bookmark or Pin this page, so you can come back to it throughout the upcoming week or two as we’ll be adding and updating more deals as they go live!

I know you’re here to shop, shop, shop, so without further adieu, let’s get to the deals, shall we?!

Black Friday 2023- Pet Industry Deals, Discounts, and Offers You’ll Want to Know About! | Pet Marketing Unleashed

Here’s our master list of the best pet industry experts offering something special for Black Friday 2023!

Disclaimer: We may earn commission whenever someone uses some of the below links to purchase. But, don't worry, it doesn't cost you a penny! In fact, in partnering with some of these brands in an affiliate relationship, we're able to offer some pretty awesome deals and/or extended trials. Details are below. Enjoy!

First… When is Black Friday, Small Business Saturday, and Cyber Monday this year?

Black Friday is on Friday, November 24th, 2023.

Small Business Saturday is Saturday, November 25, 2023.

Cyber Monday is Monday, November 27th, 2023.

Our Black Friday Deals for Pet Business Owners

Everything in our PMU Shop is 25% off when you use the code BLACKFRIDAY from November 20th - 27th at 11:59p PST.

What’s on sale in the PMU Shop?

1. 100% Customizable Wix Website Templates for dog walkers/pet sitters, dog trainers, and pet photographers.

Get your website working for you so you can release the burnout and find extra time in your day. No coding or 'tech' experience needed. All you gotta do is follow our training videos to customize your site and hit 'publish!'

These templates also include the Unleashed Website Academy, which walks you through onboarding strategy, copywriting, SEO, software - all the things you need to onboard dreamy clients in less time.

Check out the templates below:

2. Welcome Packet Templates (for dog walkers, pet sitters, dog trainers, pet photographers, and doggie daycares and boarding facilities): Welcome packets are your trusty sidekick guiding your clients through EVERYTHING they need to work with your pet business.

A Welcome Packet is your way to:

  • Professionally welcome in your new client

  • Set proper boundaries in your process

  • Outline your process, so they know EXACTLY what to do

  • Avoid unnecessary questions, concerns, and complaints!

  • Save even more time as you streamline your process and deliver an exceptional client experience.

3. Email Templates for Pet Businesses: 42 professionally crafted email templates to help you master your emails, save time, feel more confident when you hit the 'send' button, and to help you kick butt as the petpreneur you are! Get access to an editable template in GoogleDoc (using your Gmail account), so you can customize and save your own email templates for future use!

The templates also include step-by-step guides and video tutorials on:

  • Adding Canned Emails in your Gmail account

  • How to Create A Professional Email Signature

  • How to Make Sure Your Email Address is Whitelisted For Clients in Gmail

Learn more about our email templates.

4. Blogging for Your Pet Biz Course: A step-by-step workshop style course to help you master your pet service biz blogging strategy & process.

By the end of this course, you’ll be able to:

  • Confidently produce blog posts from a place you know will attract and bring in your dream clients

  • Sit down and batch out a year's worth of topic ideas and get the outlines completed in no time at all

  • Watch your website traffic and inquiries increase over time (& bonus: with the RIGHT people)

  • Feel fulfilled knowing the content you're putting out there is making your life easier & more rewarding

5. Burnout Guide for Pet Businesses: If you're a pet service business and you're looking to release some of the pressure you face daily to do everything and be everything for your business, this guide was made for you! The focus is on finding ways you can establish boundaries and set up systems in your pet business to help reduce some of that burnout you’re experiencing. The Burnout Guide is a written and audio guide so you can listen on the go! Learn more about the guide.

6. Seamless Onboarding System Course: Our new course helps pet business owners build an onboarding strategy that converts clients right away. Inside the course, you’ll learn onboarding strategies, advanced booking software tips and tricks, a Wix-specific onboarding strategy walkthrough with email and thank-you page automations (that you can apply to other platforms with similar features), call schedulers, and more! If you’re ready to build an onboarding strategy that converts more clients while you’re away from your desk and you’re DONE losing clients when you’re out with the dogs or with loved ones, I highly recommend taking a look at the Seamless Onboarding System course during our Black Friday sale!

7. Social Media and Business Card Templates: Check out our NEW fully customizable social media graphic templates and business card templates that coordinate with our website templates, so you can up-level your entire online presence in one go!

The Black Friday Deals for Pet Business Owners

Education/Courses/Digital Products

Kristin Morrison is one of the most genuine and experienced pet industry gurus and experts. She combines her expertise with the importance of positive energy to create a life you enjoy. She has products ranging from books, contracts, paperwork, webinars, and more for dog walkers and pet sitters.

She's offering 30% off her pet business books, forms, start up kit, hiring kit and more when you shop with this link and use code SAVE30 from November 22 until midnight on Tuesday, November 28 (discount will apply automatically).

If you're in the pet industry and you don't know Tori Mistick, you're missing out! Taking advantage of one of her Black Friday deals is a great way to connect with her. Here's what she has going on from Friday, November 24 - Sunday, November 26 (3 days only):


Pet Engine Marketing is offering a FREE website SEO scan and design audit JUST for the Pet Marketing Unleashed community! All you have to do is fill out their contact form between November 24th - November 30th and put PETMARKETINGUNLEASHED to get the freebie!

Rachel is offering her Get Your Pet Business Christmas Content Cracked, which is everything you need to get your season marketing sorted so you can have a rest, enjoy Christmas and set yourself up for 2024.

Here’s what’s inside:

  • A simple five step guide to help you craft your sales campaign - even if you’re not selling anything ‘christmassy!’

  • Real life examples from pet business owners, including a service provider, a product business and a cartoonist for the pet industry!

  • 21 festive prompts to keep your social media jingle bell rocking over the holidays.

  • All the awareness days and holidays for December.

  • A fill in the gaps content plan plus my content plan for my dog friendly holiday cottage as a bit of inspiration.

Want monthly social media graphic templates you can use on your pet business feed? When you join the Templates for Pet Pros monthly membership, you'll get an exclusive discount code after joining to save 40% off any templates in the template shop as well as a huge bonus pack for new quarterly and annual members. Registration is open from 11/23 through 12/1/223. Join and learn more on her website.

Skarlet has lots of great Black Friday deals going on from November 25th - December 2nd, including 20% off her marketing power hours, Instagram audits, and marketing action plans! Want to learn more? Check out her detailed Black Friday Guide!


1. The Modern Dog Trainer - TBD

This woman gets the RESULTS for her clients. I love seeing all of her success stories in revolutionizing what it means to be successful as a dog trainer. If you're a dog trainer, you've GOT to check Ines out! Choose from her self-paced programs or coaching programs and grow your dog training business!

Get 50% off the Launch & Grow Program to help you build your dream pet sitting business!

The Pet Photographer Club Shop is 20% off storewide from November 20-27th. Get access to:

  • The Pet Photographer Club Membership

  • Business Foundations Challenge (a 12-week challenge for pet photographers wanting to set up a profitable, sustainable business!)

  • All marketing, pricing, and sales courses for pet photographers

  • AND, their new Social Media plug and play solution

To shop their Black Friday Sale, head to their website and enter BLACKFRIDAY23 at checkout.

Business Software

1. Dubsado (CRM software for photographers and dog trainers)

2. Time to Pet (dog walker/pet sitter booking software)

3. Pocketsuite (dog trainer booking software)

4. Flodesk (Email Marketing Software)

Flodesk is a beautiful and user-friendly version of MailChimp perfect for your pet business monthly newsletters. Get 50% off your first YEAR when you use this link or use code UNLEASHED at checkout.

5. Convertkit (Email Marketing Software)

If you're on our email list, you get emails from Convertkit! If you're wanting to dig into true email marketing outside of just newsletters, Convertkit is a wonderful platform. Plus, they now offer a free plan to get started!


Did you know you’re legally required to have a Privacy Policy and Terms of Service on your website if you’re taking any info (i.e. If you have a contact form or link to a booking software or have an email opt-in or use Google Analytics, etc.). I’ve partnered with YourLegalBFF so you can purchase contract templates at a fraction of the cost of getting it custom created by a lawyer!

YourLegalBFF Black Friday sale deets: Get 25% off select contract templates, specifically the Terms of Service and Privacy Policy for your website with code SAVE25. The sale goes from November 15, 2023 to November 30, 2023 at 11:59p PST.

2. LawTog -

Looking for contract templates for your pet photography business? LawTog has you covered so you can get contracts at a fraction of the cost of hiring a lawyer to custom create one for you! Check out the pet photographer contract templates.

Plus, you can get 40% off all templates from November 17th to November 24th! Sweet deal!

Need help with hiring? Doug’s your guy!! Check out his super popular and well-loved Pawsitive Hiring Course relaunching on December 1st. It’s my #1 recommendation for all things hiring in the pet care industry. Get 10% off the course with code PMU.


We hope you’ve enjoyed our master list for Black Friday 2023 deals for the pet industry! If you have other deals you know about that should be added to the list, please let us know by emailing us at

And again, don’t forget the entire PMU Shop is 25% off from November 20th through November 27th at 11:59p PST when you use the code BLACKFRIDAY! Happy shopping, petpreneur!



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