What happens when a potential client wants to learn more about your dog training business?
Do you go back and forth via email or receive ENDLESS questions like...
"How many training sessions does my dog need or should I get a package?"
"How do I book a training session on the app?"
"What veterinarian do you recommend?"
"Do you come to my house or do I have to meet you somewhere?"
"What's your cancellation policy?"
"How much time do I need to dedicate to make sure this works?"
What You're Missing? A Welcome Packet!
What's a Welcome Packet?
Think of it as your trusty sidekick guiding your clients through EVERYTHING they need to know to become a part of your dog training team.
Pet Marketing Unleashed is BIG on helping petpreneurs make positive first impressions and deliver wonderful client experiences. This is ESPECIALLY important for pet businesses that involve the training and well-being of your clients' beloved pets.
A Welcome Packet is your way to:
Professionally welcome in your new client
Set proper boundaries in your process
Outline your process, so they know EXACTLY what to do & how to prepare
Avoid unnecessary questions, concerns, and complaints!
Save even more time as you streamline your process and deliver an exceptional client experience.
Pages Included (Mix & Match)
Cover Page - 3 options
Welcome Page - 3 options
Welcome Video - 1 option
Table of Contents - 3 options
About Us - 3 options
Meet The Team - 2 options
Services/Packages - 3 options
The Process - 3 options
Our Training Philosophy - 2 options
How We Communicate - 3 options
Overview of Software - 1 option
Things You Should Know - 3 options
Pre-Session Checklist - 2 options
Businesses/Tools We Recommend - 3 options
FAQ - 2 options
Stay Connected - 2 options
Offers/Discounts - 3 options
Thank You - 2 options
What You Get
Written AND video Canva tutorials walking you through how to make customizations to your template
Access to the Canva template, which includes 40 pages you can mix-and-match, customize, add to, or delete!
Booking Process & Philosophy Pages
Finally, a place for you to make sure your new clients have a resource to learn what your process is like and what your training dog business stands for in terms of principles and philsophies. This is a great starting point to make sure your clients know what to expect and what you're all about!
Canva Video & PDF Tutorial Walkthrough
We don't leave you with a Canva document that you don't know how to use! Follow the video tutorial and/or PDF tutorial that walks you through how to customize the Welcome Packet Template to your pet business!
Your Questions, Answered
I'm not a dog trainer. Will this work for me?
The Welcome Packet template is meant to be just that - a template, from which you can make endless customizations to fit your pet business. I suggest going through the 'Template Pages Included' section to see if any of the sections meet your needs for a Welcome Packet. We also have plenty of other Welcome Packets Templates that may be a better fit for your specific pet business. View the other ones here.
How do I deliver this to clients?
I LOVE to save paper, so I'd recommend keeping the completed PDF online. You can either save it as a PDF and attach it to emails. OR, the easier and recommended way would be to upload it to your Google Drive and then that way, you can share it by generating a URL that you can then link to an email. :)
Does this Canva template include all of the text, too?
The text that needs to be filled in for your Welcome Packet is different for every single pet business. It would be darn near impossible for us to be able to write out the intro to your business or the about you section or what services you have or what your onboarding process is, for example! We have included guidance, prompts, and some text where applicable. The template is a Canva template, which means you get to customize and fill it in to fit your business. :)
I've never used Canva or designed anything before. Can I still do this?
Absolutely - that's who this was meant for! We start at the basics, like how to create a Canva account and access the template all the way to how to change the colors and fonts of the template to match your own business. If you prefer watching videos, we have a video tutorial walking you through the process. Otherwise, you can use the written tutorial to learn how to personalize your template. You've got this! ;)
Do I need a Pro Canva account?
No, you can use the free version of Canva if you choose! You will have slightly more options and ease of use with the pro account, but it's not necessary to customize the Welcome Packet to its full potential.
These welcome packet templates are for your business only. Do not sell, share, reproduce, or distribute this document (even after you edit them) without express written permission.
Due to the immediate and digital nature of access to Templates and Digital Products, all sales are final.
Questions? Email us at firstname.lastname@example.org.