TOOLS + RESOURCES
Welcome to Pet Marketing Unleashed's resources and tools page. Below is a curated list of my most highly recommended software, systems, and tools for starting and growing your pet business.
In order to be transparent, I do have an affiliate relationship for mentioning some of the below resources. Any commission I earn comes at no additional cost to you. However, I never recommend tools that I don’t either use myself or use with clients. I believe the tools and resources listed below are extremely beneficial for starting and growing a pet business.
EMAIL + EMAIL MARKETING
All businesses need a professional email address domain. Using GSuite is an affordable and efficient way to do so, let alone the fact that almost everything syncs and integrates with gmail!
After making the switch from Convertkit, I've never looked back and am in love with Flodesk. It's a unique blend of the robustness and user-friendliness of Convertkit with the visuals of MailChimp. BOOM!
Plus, while they are in beta mode, if you use my link below, they'll give you 50% off PER month FOR LIFE!
P.S. Check out my blog post on why I decided to switch from Convertkit to Flodesk here.
LEGAL - CONTRACT TEMPLATES
Did you know you are legally required to have a Privacy Policy and Terms & Conditions on your website if you are taking ANY information (i.e. you have a contact form, you use Google Analytics, you integrate a booking software, etc.)? This can mean costly legal fees to get a custom one made for your business. So, I've partnered with Your Legal BFF so you can get templates at a cheaper rate than hiring a lawyer. This allows you to purchase contract templates and customize them yourself to your business.
WEBSITE
Wix is an affordable and user-friendly website builder platform that works wonderfully for small pet business. I use it to build websites for my clients, which allows them to maintain and edit their website long-term. No more stagnant websites that you can't edit instantly and easily!
Squarespace is another web design platform that works well for many pet businesses, especially for bloggers and e-commerce or product-based pet businesses. It's easy to maintain and has a great responsive platform.
E-COMMERCE + ONLINE CHECKOUTS
eTailPet is a full-service eComm solution for independent pet retail, providing a digital storefront with easy to use tools every neighborhood pet owner needs to expand their footprint and service their local furry community on demand. They offer ready-to-go custom online stores for in-store pick-up AND/OR home-delivery depending on your needs. This service allows you to compete with the big boys over at Chewy and Amazon - plus, they're SO passionate and genuine over at eTailPet! I HIGHLY recommend them if you're a pet retailer or online shop!
If you use my below link and enter PMU at checkout, you'll get $10 off every single month! (P.S. this is not an affiliate link - I just really love this amazing team and business & I know you will, too!)
Podia is the tool I use to sell digital products and courses to all of my pet industry peeps! I know several other entrepreneurs who also use Podia and absolutely love it. You have the ability to create a customized storefront and be able to sell online courses (similar to Teachable) BUT also sell digital products and templates in the same store and all from the same platform, which is AWESOME.
GRAPHIC DESIGN
For those 'non-professional' designers, Canva is an insanely valuable resource for pet business owners. You can create anything you want from business cards and flyers to social media templates and Instagram highlight icons. I also create templates in my shop using Canva (like my Welcome Packet templates), so that you can easily customize them to your own business, easily and without stress! Canva is the bomb dot com.
PET INDUSTRY PRODUCTS/SHOPS
If you're in the pet service industry and you haven't heard of Kristin Morrison, now's the time to learn! This woman is one of the most genuine and experienced pet industry gurus and experts. I could go on and on about her forever. She's wonderful at combining her expertise with the importance of positive energy and creating a life that you enjoy. She has products ranging from books, contracts, paperwork, handbooks, webinars, and more, all dedicated to the pet service industry. Whether you're a dog walker, pet sitter, daycare owner, or more, I guarantee you'll benefit from her online store!
PET INDUSTRY SOFTWARE
Time To Pet is a wonderful pet sitting software that you can easily integrate into your business. You can send report cards, invoice clients, send contracts, message clients, and clients can create their own profiles where they can request bookings and update their info. PLUS, get a FREE 14-day trial & 50% OFF Your First 3 Months by clicking the below link.
Dubsado is an AMAZING CRM software, where you can automatically integrate intake forms on your website, which then automatically can send proposals, contracts, and invoices to your clients. Create questionnaires, workflows, and so much more. I actually use this in my own business every single day and LOVE it! This is HUGE for automation and time savings. PLUS, use the link below and get 20% OFF your first month. :)
The best & most professional software out there for groomers!
A modern software system for doggie daycare, boarding, and cattery facilities. You can customize pretty much everything to your facility, which is really top-notch if you ask me! Plus, use the code LOVEPETS to get 25% OFF your FIRST YEAR!
Vitus Vet is very unique, and probably one of the best things you could do for your veterinary business. This software isn't your main software; however, it's your reminders & appointment software. It's super affordable and really pays off. I can't even list all of their features here because the list would be too long!
Book Recommendations
San Diego Recommendations
Jamie is an amazing pet photographer based in San Diego. She can help you create high-quality photographs that you can use for your social media, print materials, and your website. She's fantastic and does all of my current business photography!
Wilson LOVES, LOVES, LOVES this place and we do, too! They are the best pet resort in all of San Diego County, I'm sure of it! Wilson has such a great time there and they focus on stress-free and fear-free care, which is really important to us.
People are always asking me for veterinarian recommendations in San Diego after negative experiences and I ALWAYS recommend Cuyamaca Animal Hospital in Santee. I've been going there for years and I will never go anywhere else. They offer SO many services, amazing dental surgeries, and are also proponents of fear-free practices.
*AFFILIATE DISCLAIMER - Pet Marketing Unleashed is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn fees by linking to Amazon.com.*