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Tools & Resources

Welcome to Pet Marketing Unleashed's curated list of tools to help you grow your pet business. These tools are ONLY ones that we use or use with our clients and absolutely love.

While we're here, we wanted to mention that we're affiliates for some of the below, too! This means we may earn commission whenever someone uses our links to purchase. But, don't worry, it doesn't cost you a penny - In fact, it often will allow you to save! Enjoy the resources below.



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Business & Marketing Tools

GSuite Email


Using GSuite is an affordable and efficient way for all businesses to have a professional email address domain. Plus, almost everything syncs and integrates with Gmail! Not to mention it allows you to connect your website to Google, letting it know your website exist!

Wix Partner Website Templates

Website Platform

Wix is an affordable and user-friendly website builder that works wonderfully for small pet business. I use it to build websites for my clients, which allows them to maintain and edit their website long-term. No more stagnant websites that you can't edit instantly and easily!


Business Checking

Bank Novo is the absolute best business checking option there. Better yet, it's all online, completely free to use, and built for online entrepreneurs! Sign up for an account and use code 'MikaelaVargas' to get $40 back!

Flodesk email marketing

Email Marketing

Flodesk is a beautiful and user-friendly version of MailChimp perfect for your pet business monthly newsletters.


Get 50% off your first YEAR when you use the link below or when you use code UNLEASHED


Email Marketing

If you're on our email list, you get emails from Convertkit! If you're wanting to dig into true email marketing outside of just newsletters, Convertkit is a wonderful platform. Plus, they now offer a free plan to get started!

Canva Graphic Design Logo for Pet Busine

Graphic Design

Canva is an insanely valuable resource for pet business owners. You can create anything you want from business cards and flyers to social media templates and icons. I create templates in the shop using Canva (like my Welcome Packet templates), so you can easily customize them to your own business!

Six-Figure Pet Business Academy

Pet Biz Education & Courses

Kristin Morrison is one of the most genuine and experienced pet industry gurus and experts. She combines her expertise with the importance of positive energy to create a life you enjoy. She has products ranging from books, contracts, paperwork, webinars, and more for dog walkers and pet sitters. 

The Modern Dog Trainer

Dog Trainer Biz Program

This woman gets the RESULTS for her clients. I love seeing all of her success stories in revolutionizing what it means to be successful as a dog trainer. If you're a dog trainer, you've GOT to check Ines out! Choose from her self-paced programs or coaching programs and grow your dog training business!


Doug The Dog Guy

This guy is the REAL DEAL for pet care company coaching. Plus, if you're looking for help with hiring (who isn't these days?) and struggling with the process, his Hiring Course is my #1 recommendation for you to get started. Don't forget to use code PMU at checkout to get 10% off the course. 

Your Legal BFF Contract Templates

Website Contract Templates

Did you know you're legally required to have a Privacy Policy and Terms of Service on your website if you are taking ANY info? I've partnered with Your Legal BFF so you can purchase contract templates and customize them to your business. Learn more about this website requirement here.


Pet Photographer Contracts

Looking for contract templates for your pet photography business? LawTog has you covered so you can get contracts at a fraction of the cost of hiring a lawyer to custom create one for you! Check them out by clicking below.


Online Shop & Course Host

The PMU Shop, our affiliate program, our courses, and payments all run through Thrivecart! The two best things about Thrivecart? 1. It's just a one-time payment and you never have to pay again (no monthly payments!!) and 2. The features are so freakin' out of this world. This is a robust software for real.


Video Screen Recording

We use Loom almost on a daily basis here at PMU. You can record your screen, which allows you to create SOPs for team members, give feedback on projects, and create videos to explain how to use a software or complete a task. Get started for free below.

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Wear Wag Repeat

Look no further for education on your dog business... Tori Mistick is simply the bomb! If you're looking to learn more about Pinterest or online stores, this woman is for you! Also, her membership is THE place to be for community and online learning.


Someone fun is coming soon! Stay tuned for our addition of pet industry resources.


Pet Business Software

For Pet Sitters & Dog Walkers

Time To Pet is a wonderful pet sitting software that you can easily integrate into your business. You can send report cards, invoice clients, send contracts, message clients, and clients can request bookings and update their info. PLUS, get a FREE 14-day trial & 50% OFF Your First 3 Months by clicking the below link.

For Dog Trainers

PocketSuite is a mobile software (soon to also be online) for dog trainers that allows you to handle scheduling, client information, group messaging, payments, and more all within a single app. Get PocketSuite 60 days FREE by clicking the button below!


For Pet Photographers 

Dubsado is an AMAZING CRM software. You can integrate intake forms on your website, which sets an automation in place for proposals, contracts, and invoices. I use this in my own business every day and absolutely LOVE it! This is HUGE for automation and time savings. Use the link below and get 20% OFF your first month or year!


For Groomers

MoeGo is an amazing software out there for groomers. One of their best features is that they work with both brick & mortar groomers AND mobile groomers! Their modern interface really appealed to me - groomers, go check them out!

Revelation Pets

For Daycare & Boarding Facilities

A modern software system for doggie daycare, boarding, and cattery facilities. You can customize pretty much everything to your facility, which is really top-notch if you ask me! Plus, use the code LOVEPETS to get 25% OFF your FIRST YEAR!

For Veterinarians & Animal Hospitals

Vitus Vet is very unique, and probably one of the best things you could do for your veterinary business. This software isn't your main software, it's your reminders & appointment software. It's super affordable and really pays off. There are too many features to even list!

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