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Branding Services

Your pet business deserves to be SEEN AND BOOKED.

8 seconds.

That’s all the time you have to captivate your audience.

It’s easy to get lost in a sea of noisy sales pitches and short attention spans. Stand out from the pack with an impactful, paws-itively irresistible brand that tells your story.

Let's make your brand  shine.

3 reasons to invest in professional branding


Major Confidence

Our branding gives your business the professional edge you need to stand out and show up like the capable, confident pet pro you are.


Strategic Edge

A professional brand isn’t just a cute logo – it’s an intentional experience created with buyer psychology and science that works for your business.


More Recognition

A professional brand is easily recognized and remembered instead of blending into the crowd of generic “paw print” logos out there. 

"They really made my vision come to life"

"Following PMU for a while, I knew they were the branding company I wanted to work with when I was ready for a rebrand, and gosh did they knock it out of the park!! What a fabulous experience from start to finish, and so so fun! They really made my vision come to life even though I had very little idea of what I wanted, from the questionnaire I filled out before the VIP day they were able to get a good sense of what I wanted. They were so lovely to work with, and so helpful, and I would use them again in a heartbeat!"

- Raina M, Biota Pet Care


Choose the branding option that’s best for your business

Branding VIP Day

A custom, professional brand in just ONE day


Branding VIP Days are 1 day, with the option to add more time, if desired.

This service is perfect for:

Pet business owners who are investing in branding for the first time, want the quickest turnaround, or just need the foundations to get going.

Major benefits:

  • Get your brand delivered in just ONE day!

  • The most affordable way to get a complete and strategic brand

  • Perfect way to get the foundational branding elements you need

Premier Brand Development

A comprehensive, custom branding experience


Premier Brand Development typically takes between 6-8 weeks.

This service is perfect for:

Pet business owners who want a more in-depth client persona approach to their brand and more marketing collateral to put to work for their business.

Major benefits:

  • Resources and guidelines for implementing your custom brand assets

  • More in-depth client personas and targeted strategy 

  • If you need 2 VIP Days, this is your best option


Your Standout Brand is One Day Away

No more projects that drag on for weeks or doggone it, even months.


No multitasking between clients! You’ll receive our undivided attention for one full day. VIP Days focus on YOU and your brand.


No half-baked work. You'll get a better final product by hiring someone who has dedicated an entire day just for YOU and your pet business.


A typical Branding VIP Day includes:

+ Pre-work strategy questionnaire

+ Strategic mood board for approval prior to the VIP Day

+ Custom primary logo

+ Custom secondary logo

+ Black & white logo variations

+ Color palette

+ Typography (font) selection

+ Brand patterns

+ Brand elements or icons

+ Brand implementation guide (see an example of a brand guide)

Investment: $1,600

Payments are made in 1-2 installments, due prior to your VIP Day.

Step 1


You’ll start with a prep-work questionnaire, followed by mood board delivery for approval so we make sure we're on the same page prior to getting started on logo concepts!

Step 2


This is where the magic happens! We'll collaborate throughout the day to build your brand. Once we're done, we'll send all your final files and your custom brand guide within 48-72 hours.

Step 3


We'll keep your VIP Day Slack channel open for 7 days in case you have any follow-up questions on implementing your new brand files on all your platforms and print orders.



"I LOVED working with the PMU team. They took the info I gave them and immediately sent back a design I absolutely loved. Jackie and Mikaela are super talented, easy to work with, a lot of fun, and very relatable. It was as if they had been friends with me for years and knew just what I would like. I highly recommend working with PMU."


"My experience with PMU was phenomenal! The VIP day was SO fun and exciting watching my brand take form one step at a time during the VIP day. Emily just nailed everything!  The revisions were quick and came back just perfect. You can’t beat having everything done for you in just one day! I recommend PMU without any hesitation."


Strategic branding built for busy pet pros

A comprehensive brand with professional collateral to help you put your brand to work!


Everything typically included in a Branding VIP Day plus...

+ Brand strategy call

+ Additional client persona questionnaires to customize your brand in even greater detail 

+ Social media graphic templates

+ Business cards

+ T-shirt design

+ Highlight icons

+ Facebook cover photo

+ Loom video walkthrough of how to use (and not use!) your branding assets across different platforms

Investment: $3000

Payments are made in 1-2 installments, due prior to your branding start date.

1. Detailed Questionnaire

We’ll get to know your ideal client personas so we can specifically target your brand to your audience

2. Strategy Call

Hop on a 30-min call with your designer to talk through the strategy and brand direction

3. Revise Deliverables

You’ll receive a mini logo suite based on your approved mood board + request any revisions


4. Final Deliverables

Once the logo suite is approved, we’ll share the rest of your assets with one round of revisions

5. Asset Delivery

With your approval, we’ll export ALL files to your client folder along with a helpful brand guide

6. Implementation

You’ll receive a custom Loom video that shows you how to use your brand across platforms

3 Reasons to Book Branding with us

A new, custom look can make ALL the difference in your biz.

It's not just a 'pretty' logo. We use strategy and an understanding of the pet industry to create a brand that attracts your ideal clients.


Need more than just standard branding? The sky is the limit!

Branding doesn't stop at your logo and colors. We've got the experience to help you with extra collateral from business cards to car wrapping.


Our branding services allow for unique 1:1 designer collaboration.

We chat through concepts to learn what you love and what could be made better. This open communication process is so much fun for us AND our clients!


Frequently Asked Branding Questions

  • What website platforms do you work with?
    We use Wix and Wordpress. Wix is a great option for service-based business owners who want a lot of customization. If you have a preference or unique request, Wordpress may be a better option for you. We can talk through this on our consult call if you have any questions on that.
  • Do you offer payment plans?
    The payment schedule is as follows: One-third of the cost is required to secure your spot and begin prep work. The next third will be due on the project start date. The final third will be due before we hand over ownership of the website.
  • Are there any ongoing costs?
    There are no on-going costs with us as we hand over full control of your website and provide you with a tutorial so you can maintain and edit your website very easily on your own. However, your web platform will have monthly fees ranging from $7-$25/month depending on which plan you choose. A domain is typically around $25/year. NOTE: We do recommend monthly Wordpress maintenance, which our designer, Michele can assist with.
  • Can I see some of your work?
    Aboslutely. Browse the portfolio here.

Ready to stand out and look like the pet pro you are?

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