The 2020 List of Pet & US Holidays + How To Strategically Implement Them In Your Content

Updated: Dec 20, 2019

Honestly, the days of 'not knowing what to post' are ALMOST over...in the sense that so many of us default to ONLY sharing cute pictures of dogs and adding in the day's random holiday!


I really want to challenge you NOT to simply default to this, as it doesn't do anything for your audience, it doesn't set you apart, and it's just overall lazy (let's be honest!). Social media and content can be a beautiful thing for your business with the right strategy, so I'd love to guide you on how to successfully use pet and US holidays in your content (and how NOT to do it!).



So, first things first...


The List of 2020 Pet Holidays



January Holidays


Month-Long Celebrations

Walk Your Pet Month

Weight Loss Awareness Month

National Train Your Dog Month



Daily Pet Holidays

January 2: National Pet Travel Safety Day

January 8: Bubble Bath Day

January 14: National Dress Up Your Pet Day

January 16: Get To Know Your Customers Day

January 22: National Answer Your Cat’s Question Day

January 24: Change A Pet’s Life Day


Daily US Holidays

January 1: New Year's Day

January 20: Martin Luther King Jr. Day


February Holidays


Month-Long Celebrations

Pet Dental Health Month

Dog Training Education Month

National Cat Health Month

Responsible Pet Owners Month

Spay/Neuter Awareness Month


Daily Pet Holidays

February 3: National Golden Retriever Day

February 10-11: Westminster Kennel Club Dog Show

February 19: International Tug-of-War Day

February 20: Love Your Pet Day

February 22: Walking The Dog Day

February 25: World Spay Day


Daily US Holidays

February 2: Groundhog Day

February 2: Super Bowl

February 14: Valentine’s Day

February 17: President's Day

February 25: Mardi Gras


March Holidays

Month-Long Celebrations Poison Prevention Awareness Month

March 1-8: Professional Pet Sitters Week


Daily Pet Holidays

March 13: K9 Veterans Day

March 23: National Puppy Day

March 23: Cuddly Kitten Day

March 28: Respect Your Cat Day

March 30: Take a Walk in the Park Day


Daily US Holidays

March 8: Daylight Savings Time Begins

March 17: St. Patrick's Day


April Holidays


Month-Long Celebrations

Heartworm Awareness Month

National Pet First Aid Month

Prevent Lyme Disease in Dogs Month

Prevention of Cruelty to Animals Month


Daily Pet Holidays

April 1-7: National Raw Feeding Week

April 6: National Siamese Cat Day

April 7-13: National Dog Bite Prevention Week

April 10: National Hug Your Dog Day

April 11: National Pet Day

April 16: Get To Know Your Customers Day

April 17-24: National Pet ID Week

April 21: Bulldogs Are Beautiful Day

April 23: National Lost Dog Awareness Day

April 24: Hairball Awareness Day

April 25: World Veterinary Day

April 26: National Pet Parents Day

April 29: International Guide Dog Day

April 30: Adopt a Shelter Pet Day

April 30: National Therapy Animal Day


Daily US Holidays

April 1: April Fool’s Day

April 8: Passover Begins

April 12: Easter

April 15: Tax Day



May Holidays


Month-Long Celebrations

National Pet Month

National Service Dog Eye Examination Month

Chip Your Pet Month


Daily Pet Holidays

May 1: National Purebred Dog Day

May 3: National Specially-Abled Pets Day

May 3: Mayday for Mutts

May 3-10: Be Kind To Animals Week

May 3-10: Puppy Mill Action Week

May 3-10: National Pet Week

May 9: National Dog Mom Day

May 12: Vet Nurse Day

May 14: International Chihuahua Appreciation Day

May 20: National Rescue Dog Day

May 30: International Hug Your Cat Day


Daily US Holidays

May 5: Cinco de Mayo

May 10: Mother's Day

May 25: Memorial Day


June Holidays


Month-Long Celebrations

National Adopt a Cat Month

National Pet Preparedness Month

National Microchipping Month

National Foster a Pet Month


Daily Pet Holidays

June 1-7: National Pet Appreciation Month

June 4: Hug Your Cat Day

June 8: National Best Friends Day

June 9: World Pet Memorial Day

June 17: Take Your Cat To Work Day

June 21: Dog Party Day

June 24: Cat World Domination Day

June 26: Take Your Dog To Work Day


Daily US Holidays

June 14: Flag Day

June 21: Father’s Day



July Holidays


Month-Long Celebrations

National Lost Pet Prevention Month


Daily Pet Holidays

July 1: ID Your Pet Day

July 7: International Kissing Day

July 11: All-American Pet Photo Day

July 15: National Pet Fire Safety Day

July 16: Get To Know Your Customers Day

July 31: National Mutt Day


Daily US Holidays

July 4: Fourth of July

July 26: National Parents Day


August Holidays


Month-Long Celebrations

National Immunization Awareness Month

National Back-To-School Month


Daily Pet Holidays

August 4: Assistance Dog Day

August 6: Fresh Breath Day

August 8: National CBD Day

August 8: International Cat Day

August 10: Spoil Your Dog Day

August 15: Check the Chip Day

August 17: Black Cat Appreciation Day

August 22: Take Your Cat To The Vet Day

August 26: National Dog Day

August 28: Rainbow Bridge Remembrance Day

August 30: Holistic Pet Day


Daily US Holidays

August 17: International Non-Profit Day


September Holidays

Month-Long Celebrations

Happy Healthy Cat Month

Back To School Month

National Pet Insurance Month

Pet-Sitter Education Month

Animal Pain Awareness Month


Daily Pet Holidays

September 1: Ginger Cat Appreciation Day

September 13: National Pet Memorial Day

September 13: National Hug Your Hound Day

September 19: Puppy Mill Awareness Day

September 19: AKC Responsible Dog Ownership Day

September 20-27: National Dog Week

September 20-27: Deaf Pet Awareness Week

September 23: Dogs in Politics Day

September 28: World Rabies Day


Daily US Holidays

September 7: Labor Day

September 11: Anniversary of September 11

September 13: Grandparent's Day

September 18: Rosh Hashanah begins

September 27-28: Yom Kippur


October Holidays

Month-Long Celebrations

National Animal Safety and Protection Month

Adopt a Shelter Dog Month

National Pet Wellness Month


Daily Pet Holidays

October 1: National Black Dog Day

October 1-6: National Walk Your Dog Week

October 4: World Animal Day

October 4: World Pet Day

October 4-10: Animal Welfare Week

October 14: Pet Obesity Awareness Day

October 16: Global Cat Day

October 16: Get To Know Your Customers Day

October 18-24: Veterinary Technician Week

October 24: National Pitbull Awareness Day

October 29: National Cat Day


Daily US Holidays

October 12: Columbus Day

October 31: Halloween


November Holidays


Month-Long Celebrations

Pet Cancer Awareness Month

National Senior Pet Month

National Adoption Month

National Diabetes Month


Daily Pet Holidays

November 1: National Cook for Your Pets Day

November 8-14: National Animal Shelter and Rescue Appreciation Week

November 7: National Canine Lymphoma Awareness Day

November 17: Take A Hike Day

November 21: National Adoption Day



Daily US Holidays

November 1: Daylight Savings Time Ends

November 11: Veterans Day

November 26: Thanksgiving

November 27: Black Friday

November 28: Small Business Saturday

November 30: Cyber Monday



December Holidays


Month-Long Celebrations

National Cat Lovers’ Month


Daily Pet Holidays

December 2: National Mutt Day

December 9: Int'l Day of Veterinary Medicine


Daily US Holidays

December 10: Hannukah begins

December 24: Christmas Eve

December 25: Christmas Day

December 26: Kwanzaa

December 31: New Year’s Eve



Okay, so now that you have all of these holidays, what do you do with them?


Here are 4 tips to get you started:


  1. Don't oversaturate your feed with too many holidays. Only do a few a month because it can get really overwhelming for your audience and just feel spammy (not authentic).

  2. When picking which holidays to use, try to think about what ACTUALLY applies to your business. For example, if you're a dog walker/pet sitter and don't offer bathing services, you probably don't need to feature Bathing Day. Stick to the ones that REALLY brings up the conversation of what you do, who you serve, and what your message promotes.

  3. Don't just announce the holiday - what's the point to your post? Don't just say hey it's Walk Your Dog Day - have fun! Some options on how to promote engagement is to offer some trail suggestions in your area, ask people where their favorite place to walk is, write about the benefits to your health when you walk, etc. Get involved with the holiday and make it have a point.

  4. Always include call-to-actions (CTA's). Make sure you're asking your audience to take some sort of action, whether it's to love your photo on social media, respond to the comment, share the post, book with you, head to your website, read your blog, share a photo, etc. No matter the size of the request, any CTA is great (and is more likely to lead to future bigger commitments, like booking or purchasing from you).


I hope this helps! If you either just don't have the time to worry about these things or want an expert in your pocket, head on over to Sit. Stay. Grow. It's my partner program with Kaila from Dox Design, where we and our team of pet industry specialists can help you with your content marketing, including social media, blog posts, newsletters, strategy development, graphics, monthly web maintenance, Facebook Ads, and more!


Speaking of Kaila, she put together an amazing 2020 Master Calendar, where she includes graphics, captions, holidays, event ideas, and MORE! It's SO helpful for those looking to do their marketing themselves, but just need some assistance along the way.


Check out the calendar here.


Happy 2020 planning, everyone!

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