8 Reasons Why People Are Leaving Your Pet Business Website Without Booking
You think you’re doing all the right things. You’ve got a website. You have a booking software. You consistently blog. You post on social media.
So why is it that people still are coming to your website and then leaving it without booking??
It’s a frustrating cycle - we can all agree on that. But without making changes to your website, you likely won’t see any changes in the number of bookings either.
So, we’re going to go over some of the most common reasons why people are leaving your pet business website without booking.
1. You have too much text on your website
Back in the day, having lots and lots of text was the way to go for best website practices. People craved information and boy did they get it. As a result, many people stuck as much information as they possibly could on their websites and let the people come to them.
Well, it’s a different time now. People are way too busy to read through your entire website. You want to make it as clear and easy as possible for them to know “Can this business help me?” or “Do I want to work with them?”
My advice? The only information you should have on your website is the information necessary for a client to know before booking with you. Everything else, they can learn later in the form of email communication, welcome packets, or perhaps a page on your website just for clients!
2. You have too little text on your website
While many people have now learned that too much text on your website is not the best practice, several of those people have now unfortunately removed too much from their website. For some, it’s become an overly simplified website with little to no personality or context. Your website is more than just a place to let people know, ‘hey, we exist - here’s our contact info!’
People need context. They need to understand who you are, what your pet business represents, what your values are as a business… you name it! Don’t be afraid to add some personality. This can help you stand out from the rest.