• Mikaela Vargas

Empowered Petpreneur Series - How To Find & Leverage Your Big Why - Working With Dog

Updated: Oct 30, 2020

Welcome to the 11th blog post of many where I go into each and every interview from the 2019 Empowered Petpreneur Interview Series, where I chatted with pet industry experts and business owners all about how to feel at ease while confidently running and growing a successful pet business.


For those of you who missed the series, I still wanted to share with you a snippet from the interview, some of the important takeaways I learned from each interview, and some other things you can learn by watching the rest of the interview!


This blog post will go into Nic’s interview on how to find and leverage your big why, so you can build the pet business of your dreams.


How To Find & Leverage Your Big Why with J. Nichole Smith of Working With Dog | Pet Marketing Unleashed

This post is part of Pet Marketing Unleashed’s Blog Series on The Empowered Petpreneur Interview Series. Click here to access the full interview series. 


Interview 11 - J. Nichole Smith from Working With Dog On...

Finding & Leveraging Your Big Why



Nic is total ‘madness’. Her marketing strategy brain is about big ideas, powerful connections, clever sales psychology, and branding. She’s one of the pet industry’s best creative directors, graphic designers, and commercial photographers. She loves digging deep into the psychology of human happiness and the complex ways entrepreneurs can access peak performance through mindset.


She believes there is no point in building a successful business if it eats up your life, so she advocates keeping an eye on freedom and fulfillment while building a brand that matters (instead of just a busy business). Nic is an artist at heart and feels alive in the messy, chaos of the creative process.



Watch this two-minute snippet on how to make marketing your pet business easy:


The Major Takeaways


1. Purpose is EVERYTHING