Testimonials for Your Pet Business: How to Get Them & Use Them
One of the questions I ask on my client website design intake form is, “what pages do you want on your website?” And you know want to know a SUPER common one I see on there?
“Testimonial or review page.”
And you wanna know how many times I said, “let’s do it!”
But, after chatting with clients about it, it always seemed to open a can of worms….
Where should I put my testimonials?
Do I even need testimonials?
How do I get wonderful testimonials?
Thus… this guide you’re reading right now! We’re going into all things testimonials for your pet business - how to get them and how to use them.
Why testimonials are so great:
First things first, why are testimonials even useful for you?
1. It’s social proof.
And we need social proof. After all, why would you trust a company that you’ve never seen anyone use or purchase?? I certainly wouldn’t. Are they legit? Should I trust them? How do they handle X situation? Not to mention the fact that social proof can also cause ‘FOMO’ or fear of missing out. Look at all of these other pet parents who no longer have to deal with separation anxiety or pulling on the leash while walking? UGH, I want that, too!
2. It builds trust.
That last point above 👆 leads me to trust. Not only are we experiencing FOMO, but we’re also establishing trust because now we know that this company HAS worked with separation anxiety or dog-pullers before AND they’ve been able to solve the problem. How’s that for building trust and credibility? Testimonials allow you to see those that went before you and experienced the results that you are looking for. By having testimonials that dial in on specific experiences, you’re able to communicate with other potential clients that you’ve helped with their situation before. Perhaps you had a client that wrote you a review about how you helped care for their diabetic or disabled dog, they’ll be more likely to work with you KNOWING someone else in a similar situation has gone before them and you have experience in that particular situation.