• Mikaela Vargas

Publicity Tips for Pet Businesses with Rachel Spencer | Empowered Petpreneur Interview Series

Updated: Nov 30, 2020

This blog post is one of many where I go back to the Empowered Petpreneur Interview Series and highlight some of the most important takeaways from each and every interview. This series was focused on how to feel at ease while confidently running and growing a successful pet business. And lucky for us, we had some of the best and brightest in the pet industry and online business world as interviewees!

This blog post will go into my interview with pet business PR expert, Rachel Spencer on how to get your name out there and start with publicity for your pet business.

This post is part of Pet Marketing Unleashed’s Blog Series on The Empowered Petpreneur Interview Series. Click here to access the full interview series. 

Interview 13 - Rachel Spencer, Publicity for Pet Businesses On...

Publicity Tips for Pet Businesses

Publicity Tips for Pet Businesses | Rachel Spencer Interview | Pet Marketing Unleashed

Rachel Spencer is a freelance journalist who writes for national newspapers, magazines, and websites in the UK and focuses mostly on the pet industry.

She writes about charities, rescues, products, services, and technology and has written about brands including Pawshake, FitBark, BorrowMyDoggy, Tails.com, and Purina.

Rachel works with pet entrepreneurs 1-1 coaching them on creating content and building relationships with journalists and has a pet blog too at www.thepawpost.co.uk.

Watch this two-minute snippet on what kind of stories the media is looking for when it comes to figuring out what to pitch:

The Major Takeaways