8 Dog Trainer Logo Ideas to Inspire You
So you’ve been dog training on the side for a while now but don’t have a strategic, professional logo to expand your brand awareness in your community? Or, perhaps you’ve been in business a while but you’re not super proud of your current branding?
You start searching on Google and realize so many of these dog trainer logo designs are the same. Unfortunately, a lot of budget sites for logo design do not include trademark or copyrightability, which means your ‘designer’ can reuse your designs over and over again. I can’t tell you how many times we’ve seen clients come to us with logos that are repeated across several different pet businesses with the only difference being the business name and colors.
Not only is that tacky and unfortunate… It's also a lack of strategy and effectiveness. Because every single brand should be different based on the fact that every business has different values, personalities, communication styles, ideal clients, etc. Your brand should reflect all of that.
Pet Marketing Unleashed thought it would be helpful to showcase some of our very favorite dog trainer logos that we’ve designed over the years so you can get some inspiration for your branding moving forward. And, if you decide you do like our style, we’d LOVE to work with you through our Branding Service to create a strategic, personality-filled brand that actually feels like YOU! Yeeee!
Okay, back to the logo ideas. Before we get to the showcase, we’re first going to provide you with some of our best resources on how you can get started with branding for your pet business. Then, we’ll follow up with eight of our very favorite dog trainer logos and branding examples to inspire your design process.
Our Top Dog Trainer Logo Design and Brand Design Resources:
1. Our 3-part blog series on How to Get Started with Pet Business Branding Strategy.
Our 3-part series goes into all the things you need to DIY your pet sitter branding! If you’re looking to do it yourself, this is the series for you!
2. Branding
If you’re looking to outsource your dog trainer logo, we can help! We work together to create a custom brand for your dog training business that can help you attract more of your dreamiest dog training clients and enjoy a more fulfilling, streamlined pet business.
3. Review our Glossary: Common Branding Deliverables, so you can become familiar with what’s typically included in branding and what you might want or need for your pet business’ branding design! That way, when you approach a designer, whether it’s Pet Marketing Unleashed or someone else, you are aware of the terminology and what should be included in your package.
Okay, let’s get to the dog training logo design ideas to inspire your pet business branding design process!
1. Doglingual Canine Training
Carsyn came in with a clear vision for their brand from the start. The aesthetic, the tone, and the feeling were already there. Think mythical, earthy, and adventure-driven. That clarity made it easy to build a brand and website that truly reflects who they are.
2. Timber & Co. Dog Training
For this VIP Day Bundle, Cagney designed Kyra’s dogs into the heart of the logo, using a real photo of her pups all together! We’re obsesed with how it all turned out, and it’s just a blessing to be able to design a brand, copy, and website that feels close to home for our clients while also strategically appealing to their ideal clients.
3. Best Life Canine
Andrea wrote she wanted her brand to feel like, “the first deep breath after someone has been holding tension for a long time." And boy does this brand feel like that breath of fresh air. Yet again... here is one of our faves. You surprised? We can't even count the number of times we've written this, but gosh darnit, it's true every time! We pulled in organic textures, soft natural colors, a little movement and play, and that timeless, legacy feeling to create a brand that reflects what Best Life Canine is really about: helping dogs AND their people find more clarity, confidence, connection, and freedom together with a breath of fresh air!
4. Diana Simonsen Dog Training
When Diana came to us, she had brand recognition she wanted to maintain. Instead of reinventing everything, we focused on refining what already existed while staying true to the identity her clients already knew and trusted. We subtly updated her logos, expanded the visual direction, refined the color palette, and created supporting brand elements that give her more flexibility and consistency moving forward.
5. Beyond The Sit Dog Training
Brienne was proud to showcase her love of positive reinforcement training and using games and fun to engage with our dogs in training. She actually used the same methods we used with our dog trainer here in San Diego, so it was fun to get to piece together a brand encapsulating all of those values.
Brienne’s tip for other dog trainers looking to upgrade their online presence: “Getting help right away for your branding is HUGE. I didn't do that with my last business and I really should have... things pop and stand out a lot more and are so much more professional-looking to begin with. It's a very necessary expense and one that should not be scrimped on. You'll stand out in comparison.”
6. Learning Tails
A fun and personal way to design a logo you love is to use the pets that inspired you to start your business. We often use clients’ pets in their logos, and Learning Tails is a great example of that. Ally came to us wanting a simple line art version of her pet that also instilled a peaceful and loving vibe, so that’s what we created!
7. Wild Dogs
Morgan wanted to differentiate herself from other dog trainers in Austin, Texas since it’s such a competitive market with lots of dog trainers. She wanted to establish a professional brand presence and build awareness using her personality and fun demeanor. We let her professional and colorful Austin photos stand out on her website while creating a simple, yet fun black-and-white dog trainer logo.
8. Almost Home / Speak Dog Canine Services
AHSD Canine Services was a unique project in that Jana came to us with two different business names under one umbrella. She had a boarding and grooming facility she purchased called Almost Home, and then she also owned a dog training business called Speak Dog… combining them to form Almost Home Speak Dog. So, we set out to clarify her message with branding that allowed for different divisions under a main logo. This is a great example of a logo that can be separated into different locations or services.
Here was Jana’s feedback so far (stay tuned for more info on this project as this one may end up with its own showcase after we finalize the website!): “Honestly, this is absolutely amazing and exactly what I was thinking. I know I wasn’t the most descriptive and you all knocked it out of the park. I am so happy with it so far and this entire experience.”
Dog trainer logos can vary so much in color, style, vibe, tone, personality, and more. And, each of our examples above exudes their own emotions and first impressions, which is why the branding process should be unique to every dog trainer out there!
If you’re looking to get strategic branding done for your dog training business, peruse the above tools we mentioned or reach out to us to chat about our Branding Service. Our page goes into the timeline, process, examples, and so much more, so you can feel confident moving forward if it feels right for you. However, no matter which direction you take, remember to dig deep into the passions, emotions, and strategy you want to encapsulate in your brand, so you can speak to your ideal clients through all of your branding elements, whether it’s your logo, your colors, your patterns, your language, etc. It’s all part of your branding, and something worth investing in, whatever that means to you.
Want more PMU?
Inside our PMU weekly newsletter, we send over FREE tangible marketing, website, and SEO related tips, tricks, and treats you can implement into your business. Want in? Join the Weekly Treat!
Happy branding, petpreneur!
