9 Reasons Why Your Pet Business Can’t Afford to NOT Have a Website… Even with Referrals Coming In!
Updated: Nov 30, 2020
This is something I’ve written about before, but I think it’s worth writing about again in a new lens because it’s just that important. It’s somewhat surprising given the following information that some pet business owners still don’t have a website.
I know there are many hurdles including money, time, you name it. BUT, I’m here to tell you that you no longer afford to NOT have a website for your pet business. And I have written 9 reasons why below.
1. You have no control over the number of referrals or WOM business that will flow in.
I don’t care how long it’s been running this way or if the number has been increasing ‘lately.’ There is absolutely no guarantee or reliability when it comes to word of mouth or referrals. Your biggest referrer can move out of town. A huge competitor can come in and take a share of the market, detracting from your potential referrals. You name it!
However, with a website, once you establish decent search result rankings, you’ll consistently grow as long as you’re producing content and keeping your website up to date.
2. With a website, you won’t be relying on other people to grow your business for you.
Similar to the referrals mentioned above, you would no longer need to rely on others to grow your business for you. Whether this is in the form of referrals, contacts with other pet businesses around you, Yelp pages, etc.
You will have control over your systems and you don’t have to be at the mercy of hoping someone will spread the word for you. As a business owner, you should be in control of how you grow, expand, and attain new clients. While referrals and network partnerships can be extremely beneficial, they shouldn’t be relied upon as a source of sustainable wages.
Let your website do the work for you, especially when you’re sleeping or out in the field. 😉
3. It saves you time by streamlining your process, answering FAQs, and allows you to get them set up.
For most of my service-based pet business owners out there, you spend a HUGE amount of time on acquiring new clients. This doesn’t necessarily mean it’s a bad thing, especially if it’s part of your brand to harness some personal touches/conversations in the on-boarding process.