Why Your Pet Business NEEDS A Website
Updated: Nov 30, 2020
I’ve heard many people say that they don’t believe it’s necessary to have a website. At least in the early stages. Instead, they think focusing on social media, referrals, networking, and even traditional marketing will suffice.
But what if I told you that thinking this way was a huge mistake? Here is the honest truth:
No website = No business growth
While it may seem possible to grow your business without a website, you’re actually doing nothing but holding yourself back.
It’s true that there are plenty of options out there regarding marketing: you CAN successfully market your pet business using social media and grow an email list.
It totally works.
But, here’s the thing. You don’t own your social media accounts. They can disappear at any moment. Facebook can delete your account. They change their algorithm all the time, which can significantly impact your reach. While you can take charge of your email list, you need a firm foundation on the internet to promote it.
And that’s where your website comes in. There are dozens of reasons why you should invest in a website, but I’m going to over over the top 8 below.
1. You can use your website to create a call-to-action.
A call-to-action (CTA) is asking your audience to do something. You can include things like form submissions to grow your lead generation.
2. You look more professional and establish more authority.
If you invest time and money in a website that looks clean and cohesive, people will notice. Also, if you have good copy on your website that explains why you are a solution to their problem, they are much more likely to buy from you.
Plus, people want to know the owner behind the business. You can use a website to share the history of your business and tell readers a little more about you and why you’re the solution to their problem.
3. You can add booking features to your website which will save you a ton of time!
What do I mean by booking features? These are sof