Updated: Apr 6
I will be the first to admit that NO, I repeat, NO web design platform is perfect. Every single one has different advantages and limitations. After working and experimenting with several different ones, I ultimately chose Wix and Squarespace as the two platforms to use for my web design clients (& if you're curious, you're reading this blog post on a Wix website).
Since choosing a platform is such a polarizing topic and a source of overwhelm for many pet industry professionals, I wanted to make a list of the top reasons why Wix works SO well for small pet businesses.
1. IT’S AFFORDABLE
Go figure! Depending on the plan you choose, Wix first paid plan starts at only $11 per month. If you do upgrade to a premium plan, you also get a free year for your domain as well, which is a HUGE bonus.
2. IT'S EASY TO MAINTAIN, EDIT, & UPDATE
One of the most frustrating things that I hear when talking with my clients or other people in the pet industry, is when they spend $$$$$$$$ to get a custom website built for their pet business and yet, they can’t go in and make any other changes without spending even more money. Some of them don’t even know who to contact in regards to making simple changes or updates to their website. It’s astonishing to me and it's something I wish people were actually aware of when looking into getting a new website.
Of course, there are also amazing designers to work with if you have the budget and want a Wordpress site! One of my favorite pet industry web designers is my friend Kaila from Dox Design.
Looking to make improvements to your own website?
3. IT HAS LOTS OF INTEGRATIONS
You can add in HTML code, which allows you to integrate with pretty much any booking software you use in your business. Even if it doesn’t, you can just link to the login pages or new client portals.
It also integrates with my favorite email marketing software, Convertkit! If you’ve been a part of my community for a while, you know I’m obsessed with it!! If you add one new marketing platform to your plate this year, PLEASE make it Convertkit! If you are deciding between a simple & free email platform, like Mailchimp, PLEASE read this blog post first on which email marketing platform to choose for your pet business.
Update: I have now switched over to Flodesk and love it! See why I switched here.
4. IT DOES, IN FACT, HAVE GREAT BUILT-IN SEO FEATURES
There’s been a lot of bad rep from years ago that Wix and SEO do not mix. This is the FURTHEST from the truth. They have a tool called the Wix SEO Wiz within all of their website accounts, so you can follow the checklist so you begin your SEO rankings for Google! You can also integrate with Google Analytics and Facebook pixel to start tracking your visitors, traffic, and clicks.
And if you don’t believe me, hear it from Google! A Wix expert wrote in his most recent Wix SEO blog post that during the Google I/O Conference, Google mentioned Wix’s massive SEO improvements.
“For the Wix users, this is a pretty cool experience because they can see their page in the search results immediately. Within seconds, they’re on Google.” - Google
And if that ain’t enough for ya, take a look at this:
The above quote is taken from an article that goes into detail, with written evidence FROM Google employees, that you should ultimately just choose whatever platform YOU prefer to work with. In my opinion, this means working with the most affordable and user-friendly platform that you can maintain on your own long term, right??
5. IT'S MOBILE-FRIENDLY
You can design your own custom Wix mobile site directly within your website account. By the way, this is automatically also included in my web designs (it’s basically like two designs at once!). Being able to customize your mobile site differently from your desktop version is SO helpful!
6. YOU CAN GET IT PROFESSIONALLY DESIGNED BY SOMEONE LIKE ME!
Last but not least, Wix works so well for pet businesses because you can STILL get that professionally designed website for your business by working with someone like me. I ensure that your website is optimized for conversions, has multiple CTA’s, is mobile-friendly, is SEO optimized, and has awesome high-quality content!!
If you're ready to take your business to the next level, if you're ready to commit to making a change for yourself and your career, then let's work together to build you the best website possible.
If you want to see how customizable Wix is or if you want to see some of my other web designs, you can view my portfolio here.
Just know that no matter what, I'm here to help! I WANT you to have the best website ever so that you can actually convert your audience, have more time off, and feel more confident and stress-free as a petpreneur. 💕 I hope you know that.
Feel free to email me with any questions at email@example.com.