Name one groomer you know with AMAZING blog content. A common misconception when it comes to groomers is that they think they only need to post on Instagram to show their work and then call it a day. And while that may work for some temporarily, there is always room for growth, especially in a platform where the content keeps working for you. That’s the beauty of blogging. It can continually grow exponentially compared to an Instagram post that gets lost in the feed immediately and only gets seen by a tiny percentage of your followers.
So, why not differentiate yourself from other groomers? Be a groomer that educates and engages your potential clients all the while, increasing web traffic over time. It’s a double win!
Pet Marketing Unleashed is here to help by providing 18 different creative blog post ideas for groomers. And in fact, many of these ideas can result in several blog posts, allowing you to produce endless pieces of blog post content for your pet grooming business. I recommend bookmarking this page in your browser so you can come back to it when you’re struggling with what to write on your blog.
1. Give Away More Info Than You Think
While it seems counterintuitive, the more information you can give away to pet owners, the better.
Because can you imagine what value they will place on you as a service provider if even the FREE content you put out there is insanely valuable? This puts them down the road of imagining what more value you could provide to them if they came for an appointment. This also allows them to trust your expertise once they see that the tools you share are working for them.
So, what sorts of information am I talking about ‘giving away’ here?
You can put together blog posts on:
How to bathe your pup in your own tub
The ultimate guide to cleaning your dog’s ears
What kind of nail trimmer should you buy and why
Assisting them on the backend will help build trust and allows you to book important and more revenue-boosting appointments that are more worth your time!
2. Post Something Polarizing
We don’t want to go too crazy with this. But, it can be SO powerful and attention-grabbing to post something a bit polarizing. Many people are afraid to post these types of posts in fear of people not agreeing with them and therefore not working with them. And honestly, yea, that might happen. But it’s actually a good thing.
Why? Because you want to work with clients who resonate with your message. Those are the clients that will be willing to spend more on you, will trust you and become loyal, and will be a joy to work with. And that’s why you started your pet business after all, right? To work with the right people who value your services.
By refining down your target market in this way, you’re able to find clients who resonate with you. That’s gold!
Examples of these types of posts can be:
Why we don’t use nail trimmers and you shouldn’t either
You don’t need to groom your dog every month and here’s why
Why master groomers are the only type of groomers to work with
The guide to selecting a groomer who really knows their stuff
3. FAQ Posts
Pet Marketing Unleashed is ALL about providing ways to make your life easier and one of the best ways to do that is through your own content. If you have clients asking you the same questions over and over, it’s time to get them into a blog post. This is something that you can send to new clients or include in a Welcome Packet (I have templates for different types of pet businesses - groomer ones coming soon!). Or, you can simply link to it for more guidance when you get the question.
Consider the questions clients ask you repeatedly like...how do I know my dog needs a groom? Do you offer anal glands? What does it mean to express anal glands?...you name it. Those are each blog posts of their own! Boom, lots of content ideas right there.
4. Process Posts
This one is sort of similar to the FAQ posts in that they can address common questions. However, the motivation behind these types of posts is to figure out what you wish your clients knew to make your life easier.
This could be:
How to prepare for your dog’s grooming appointment
What to do when your dog gets matted fur
How to care for your dog in between grooming appointments
5. Ask Your Audience What They Want
This is one that’s not often used but can be so valuable because your current clients are the best insight into what potential clients may want to learn about. You can ask them directly, whether it be in the form of posting on social media, DM’ing clients individually, creating a survey, asking people via email, or creating a poll on Facebook. Ask them what they want to learn or hear about and go from there!
6. Create a Pet-Friendly Guide for Your Area
Time and time again, this blog post topic becomes the most popular blog post for my VIP Day clients.
Divide the blog post up into categories: pet-friendly restaurants, dog parks, pet food or supply stores, dog trainers, veterinarians, photographers, dog walkers/pet sitters, boarding facilities, you name it! I highly suggest using places you actually love, frequent, or recommend as the point here isn’t to showcase every single dog-friendly business. It’s to share ones you recommend, which adds to your trustworthiness and personality as a business.
Bonus points: When you share about this post on social media, be sure to tag these businesses so they know they’re featured and can reshare!
7. Tell The Story of How You Got Started
As Simon Sinek famously said,
‘People Don't Buy What You Do, They Buy Why You Do It.'
This is true more now than ever as people are wanting more humanity in their purchases whether it’s products or services. The more they can relate and learn about who’s behind the business, the better! Be vulnerable and show people your story and how you founded your grooming business.
8. Share Upcoming Events Around Town
This is a great option for a fun and SEO-enhancing blog post. The more you can link to other websites, the better as that shows Google you want to share other reputable information for your audience, which in turn makes you more reputable. It also showcases your involvement and care for the community. This is a wonderful trait to have because as I’m sure you’re already aware, the pet industry is a very personal one built on trust and love.
9. Outline Your Process And/Or What It’s Like to Work With You
This can give potential clients an inside scoop on what it’s like to work with you. This can help in a multitude of ways:
It can weed out clients who aren’t the right fit
It can motivate the clients who are the right fit to reach out and already be sold on your photography
It can help you save time (because of all the reasons above) AND you don’t need to hop on unnecessary calls or send unnecessary emails
It can build your trustworthiness and transparency as a business in the community
10. Create a Client Spotlight
Maybe there was a dog that was scared of all groomers, but really came around at your business and blossomed into a social butterfly. Maybe you had a dog with severe matts or a skunk spray that you were able to help. The more that pet parents can see their pets in your stories you share of other pet families like them, the more likely they’ll take action and want to get in on the benefit that others are experiencing from working with you.
11. Share Secrets!
Nothing gets us to hit the read button more quickly than seeing the words ‘Secrets’ pop up in a title. Think of some things that people would want to know that no one really talks about in the pet industry. These are great ways to increase interest and readership.
You can post secrets on what it’s like to become a groomer, behind the scenes of bathers or groomers, the favorite and least favorite aspects of a day in the life of a dog groomer, etc.
12. Create a Need-To-Know Checklist
Again, we’re coming back to the fact that anything you can do to help ease your client process will be beneficial on so many levels! This is a blog post you can share with clients when they first start working with you. This can help you avoid mishaps, back-and-forths, accidents, and unnecessary stress. It’s also great for the reasons listed above under blog post idea number nine. Not to mention these types of blog posts increase your professionalism and legitimacy which is invaluable. This is the opportunity to let them know things like:
How to book their first grooming appointment you
How to prepare for a grooming appointment
How to ensure a clean and shiny coat in between grooming appointments
13. Interview a Dog Trainer
One of the most challenging aspects that can be avoided in a grooming business is the amount of anxious, fearful, or aggressive dogs that walk through your doors. So, again, (I will repeat this endlessly), going back to how to make your own life easier, consider interviewing a dog trainer for tips on how to encourage positive grooming experiences or familiarizing your dog with social situations like the groomer or vet. Building confidence in new puppies or dogs can make a great difference in how they act at the groomers, so by interviewing a dog trainer on the topic, you can provide potential clients (and current clients) with resources to help make it a better experience. This ends up saving you time, reducing embarrassing experiences for both the owner and you, and establishes you as a helpful resource in the community).
This is a double bonus because you’re not only increasing your legitimacy and trust, but you’re also expanding your reach and awareness because the dog trainer can share this information on his/her social media platforms as well.
Bonus points: This can also be the beginning of a beautiful partnership! For help crafting your partnership email to them, get my FREE partnership email template for pet businesses here.
14. Highlight a Local Citizen or Business
Nothing’s better than showing your love and involvement in the community. When you support others, people will support you. Simple as that. I’ve written blog posts for clients on interviewing local artists who paint pets, veterinarians who are offering low-cost spays or free vaccinations for those dealing with tough times, or individuals who are fundraising money to help rescue animals. The options are endless here. By getting involved in your community, you will be increasing your trust and respect, not to mention increasing your local SEO, which is key in blog writing!
15. Recommend Products To Earn More $$$
Consider alternative means of income. The more you can add in different income streams, the better! So, perhaps writing a blog post on your recommended dog shampoo, cat brush, nail clippers, etc. can allow you to bring in extra income. Whether you sell these items in-store, on your online pharmacy, or through an affiliate relationship with Amazon, writing blog posts on this topic allows you to educate and spread more information about the resources many pet owners can benefit from!
16. Share Dog Parks, Restaurants, Etc.
There are endless ways to get more specific on all sorts of pet-friendly options in your area. Think about what people would search for in your area and go from there to create blog posts relevant to your town and their pets.
17. Education, Education, Education
A big piece of acquiring more grooming clients is actually educating people on the necessity of grooming. Why does grooming matter and why should they invest their money in getting their pet regularly groomed?
There are a lot of things pet owners need to learn as they become pet owners, one of which is the proper care of their pets. So, take note and meet pet owners where they’re at. They may genuinely be unfamiliar with the concept of grooming and why it’s more than just a fun haircut. That’s a large piece of the marketing puzzle is realizing the knowledge and expertise of your audience. So, figure out what they need to learn in order to realize the importance of your business and publish it on the blog!
18. Share Techniques (Before & Afters)
People LOVE to see transitions. They love to see the end results. Share with them the before and after photos that are so popular on Instagram. However, I encourage you to take it one step further on the blog. You can do this by actually walking the reader through the steps of how you did it. Tell them how you learned it, what techniques you used, and how long it took you to master. These are important details that typically forgotten on Instagram that are SO important for longer-form content like blog posts.
I hope this was SO helpful as you navigated through the ideas here. I highly recommend bookmarking this page, so you can come back to it when you’re struggling with ideas on what to write. If you’re looking for some Instagram ideas for your pet business, I have 33 creative Instagram post ideas just for you here.
However, while we're on the topic of blogging, I wanted to tell you a bit about my course, Blogging For Your Pet Biz. This course walks you through the steps of:
- Getting in the right mindset to produce content that attracts your dream clients
- Selecting the RIGHT blog post topics for your pet business for a year
- Writing your blog post titles, outlines, and CTA's
- Implementing blogging SEO
- Marketing your blog posts
And SO much more! If you're at all interested, I highly recommend clicking here to check it out. It is JAM-PACKED full of tips & tricks, perfect for those who know nothing about blogging (or even for those that know a bit more) and need some help creating a process that saves time and increases strategy!