GROW YOUR PET PHOTOGRAPHY BUSINESS
Everything you need to market your pet photography business and be the photographer your dream clients find first
Not sure where to start marketing your pet photography business? You're in the right spot. This page walks you through exactly what helps pet photographers look professional, get found, and book more clients. We'll share our free guides, favorite tools, most popular content, and support to help your pet photography business get found and book more of the clients you love.
HEY, PET PHOTOGRAPHER
Here's what we know about growing a pet photography business
Trust is what you sell
You're holding someone's relationship with their dog in your hands. The pet industry is one of the most trust-based industries in the world. That means your marketing's and website's #1 job is to make a stranger feel safe saying yes.
Differentiation is key
There are so many dog trainers out there saying the same words: "We do positive reinforcement training!" That's no longer good enough for dog parents or Google and AI search bots. You've got to know and speak to your people everywhere online.
Showcase transformations
Your potential clients are looking to see THEIR story told in other dogs you've worked with. Showcasing transformations and storytelling and strategic testimonials is key to any dog trainer marketing strategy.
You don't have to do it all!
Being a business owner requires wearing many hats. Your brand, website, and messaging should do the heavy lifting to attract and convert your most ideal clients, onboarding them while you're away from your desk or at a training session!
YOUR PET PHOTOGRAPHY ROADMAP
Here's what you need to grow your pet photography business and make it more visible online
The pet industry is filling up with AI-built copy and websites that all look and sound the same (which can negatively affect AI visibility and search rankings). Each step comes with a couple of options to get started growing your business' online presence while you're away from your desk or at a pet photo session.
Your brand is the first thing a pet parent judges, often before they read a word. A consistent, professional look tells them you're a real business they can trust with results, and it's what lets you charge what you're worth. It gives your business a vibe and personality that connects on a deeper level with the people you want to be working with.
DONE FOR YOU
Branding Week
Get your custom, strategic brand built in one dedicated week.
OR, DIY WITH OUR BLOG:
Social media is rented space. And, all marketing will lead back to your website. It's the place you own where you can speak directly to your ideal clients and get them booked while you're away from your desk! A strategic pet photography website answers questions before they're asked, connects with their need on a deeper level, and makes booking a photo session easy.
A beautiful website doesn't matter if no one sees it. Pet owners are searching "best pet photography in [your town]" or asking AI engines who the best photographer is for their particular needs. That means you need the proper SEO foundations along with strategic words on your website so you can show up for the right people in Google and AI search (without paying for ads).
PET PHOTOGRAPHY TOOLS WE LOVE
The software, tools, and services pet photographers rely on
After 10+ years in the pet industry, these are the tools we see our pet photography clients love and rely on! Plus, get a PMU exclusive discount on some of them by clicking the tools page below.
BOOKING/CRM
I'm obsessed with Dubsado. It's the perfect solution for automating and upgrading your pet photography booking and onboarding process.
WEBSITE
Wix is a great easy-to-use drag-and-drop website platform that's perfect for busy dog trainers.
COACHING
Nicole is the industry's go-to business coach. She knows how to build a successful pet photography business!
EMAIL MARKETING
Flodesk is a beautifully designed email marketing software great for photography newsletters. Get 50% off through PMU.
PET PHOTOGRAPHER FAQ
Questions pet photographers ask us
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