GROW YOUR DOG TRAINING BUSINESS

100% yes. All marketing leads back to your website. If someone finds you on Instagram, or you have a flyer up at a coffee shop or someone refers to your business, that person will immediately go to look at your website for more information. If there's no website, they will sense a lack of legitimacy and will move on to the next person that has more context.A strategic website needs to exist AND also work for you: through communicating to the RIGHT people, getting more eyeballs on your website, having them take the first steps to booking while you're away from your desk, and presenting your full value.

There are so many avenues to explore here! First, make sure you have the proper foundations, like the right on-page SEO settings, site security, user experience, etc. From there, you can start looking at your data and analytics. Your data can tell you which pages people are dropping off from, how much traffic you're generating, where you're getting your clients from, etc. You also want to make sure you are communicating WELL to the RIGHT people, which you can do via your branding and your website copywriting. There are usually pretty easy fixes to get a dog training website on track. :)

We see this all the time! Most people think they can simply find a couple of basic keywords like 'dog trainer near [your city]' and that they'll then show up, but that's just not true anymore. There are so many other dog trainers doing the same thing and people are searching differently now. We recommend getting way more specific and speaking to your people. Outside of that, it's important to also look at your SEO foundations and make sure it's clear AND strategic. That comes from understanding how SEO works, which we teach in SEO Unleashed.

Strong branding makes your dog training website far more effective, so Pet Marketing Unleashed recommends having professional brand guidelines in place before your website design, even if you're building a website yourself and not working with us. Branding is what clearly communicates your values and your 'vibe' within seconds and attracts the specific people you want to be working with as dog training clients.

Totally get it. Running a dog training business means you're wearing a lot of hats. The good news is that that doesn't have to be the case forever. The priority is finding a good balance of getting the proper systems in place and also making sure you also are attracting in leads and clients. You need business coming in and the systems to maintain and hold that business! We can help with the attraction piece of it via branding and websites (whether via our dog trainer website template or a custom website design).