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74 items found for "sitter"

  • The Ultimate List of Business Resources for Pet Sitters

    Podcasts Pet Sitter Confessional by Collin & Meghan This podcasting & pet sitter husband and wife duo for professional pet sitters and has been around since 1994! Pet Sitters Associates Pet Sitters Associates has been around since 1998 providing insurance options for pet sitters and pet care providers. Sitter Confessionals - hosted by Pet Sitter Confessionals This group is a must for pet sitters - The

  • Are You a Pet Sitter? Here’s What Pet Marketing Unleashed Has for You!

    So, we’re handpicking the best of the best that Pet Marketing Unleashed has to offer for pet sitters ⬇️ OUR FREEBIES FOR PET SITTERS Download the freebies you need to help grow your pet biz. 01 - Blog Post Topics for Your Pet Business If there's one thing that pet sitters are hesitant about when forking out Sitters OUR PRODUCTS AND COURSES FOR PET SITTERS 100% Customizable Wix Website Templates for Pet Sitters Learn more about what's inside the welcome packets for pet sitters.

  • Where to Get Pet Business Contracts - for Pet Sitters, Dog Trainers, and Pet Photographers

    in pet industry Facebook Groups, you’ve likely seen lots of posts of people asking where to get pet sitter Dog Walker and Pet Sitter Contracts Six-Figure Pet Sitting Academy Shop Kristin Morrison’s shop has all sorts of contracts, packages, and bundles for dog walkers and pet sitters, including a business start-up pet business, check out our other related blog posts: The Ultimate List of Business Resources for Pet Sitters

  • The 3 Best Website Templates for Dog Walkers and Pet Sitters

    share with you are fully customizable and strategically built specifically for dog walkers and pet sitters Whether you’re a dog walker, pet sitter, off-leash dog pack walker, or an in-home boarder, you’ll LOVE The 3 best Wix website templates for dog walkers and pet sitters: 1. Wilson’s Pet Care Co - A modern, exclusive, & peaceful dog walker and pet sitter website template 🔎 Ready to learn more about these premium Wix dog walker and pet sitter website templates?

  • 9 Tips to Quickly Drive More Website Traffic for Pet Sitters

    Get more eyeballs on our business Get those new client inquiries Become the go-to dog walker or pet sitter searching for on Google and if possible, try to start with local-based content if you’re a local pet sitter Because, if your potential client is looking for a pet sitter, she already knows she needs a pet sitter So, if she goes to 5 different pet sitter websites, does she just want to read “We’re professional pet sitters?”

  • 18 Creative Blog Post Ideas for Dog Walkers & Pet Sitters

    Compare Yourself to ’The Other Guys’ One of the most popular blog posts dog walkers and pet sitters want a little more specific, especially for my favorite SEO-boosting blog posts for dog walkers and pet sitters

  • Best Pet Sitter Websites - Pet Marketing Unleashed Wix Web Designs 2020

    So many pet sitters upgraded their websites with us this year and it’s truly been so rewarding. With this blog post, I wanted to highlight some of these wonderful pet sitters who are making moves, Our pet sitter community is a special one and I’m so lucky to get to work with them each and every day Let’s show some of these pet sitters off! Here are Pet Marketing Unleashed’s best pet sitter websites designed on the Wix platform in 2020.

  • Mistakes Pet Business Owners Make When Talking About What They Do

    You primarily focus on your resume/your expertise Yes, they get you’re a dog walker or pet sitter or But there are likely 100 other dog walkers or pet sitters or dog trainers in your area.

  • What to Include on Your Pet Business Website’s Contact Page

    want to clarify that the content in this blog post is for pet service businesses like dog walkers, pet sitters website page itself, you will adore our easy-to-customize website templates made specifically for pet sitters For smaller dog walkers, pet sitters, dog trainers, and pet photographers, I typically recommend placing

  • Testimonials for Your Pet Business: How to Get Them & Use Them

    One of the questions I ask on my client website design intake form is, “what pages do you want on your website?” And you know want to know a SUPER common one I see on there? “Testimonial or review page.” And you wanna know how many times I said, “let’s do it!” Zero. But, after chatting with clients about it, it always seemed to open a can of worms…. Where should I put my testimonials? Do I even need testimonials? How do I get wonderful testimonials? Thus… this guide you’re reading right now! We’re going into all things testimonials for your pet business - how to get them and how to use them. Why testimonials are so great: First things first, why are testimonials even useful for you? 1. It’s social proof. And we need social proof. After all, why would you trust a company that you’ve never seen anyone use or purchase?? I certainly wouldn’t. Are they legit? Should I trust them? How do they handle X situation? Not to mention the fact that social proof can also cause ‘FOMO’ or fear of missing out. Look at all of these other pet parents who no longer have to deal with separation anxiety or pulling on the leash while walking? UGH, I want that, too! 2. It builds trust. That last point above 👆 leads me to trust. Not only are we experiencing FOMO, but we’re also establishing trust because now we know that this company HAS worked with separation anxiety or dog-pullers before AND they’ve been able to solve the problem. How’s that for building trust and credibility? Testimonials allow you to see those that went before you and experienced the results that you are looking for. By having testimonials that dial in on specific experiences, you’re able to communicate with other potential clients that you’ve helped with their situation before. Perhaps you had a client that wrote you a review about how you helped care for their diabetic or disabled dog, they’ll be more likely to work with you KNOWING someone else in a similar situation has gone before them and you have experience in that particular situation. 3. It makes you look good. Again, piggying back off number 2 here, you can use your client testimonials to essentially let your clients do the bragging and talking for you. Now you don’t have to spend all this time trying to come up with good copywriting explaining or ‘bragging’ about why you’re so great. Your clients can do it for you - and it’s better coming from their words instead of yours anyway! How to get testimonials: Now you know they're awesome (although you probably knew that). But, how do you get them? And we’re talking... How do you get the GOOD ones? The answer: So many ways. Here are some of my overall suggestions for you: - Send a form at the end of a client’s first service or booking. Don’t just ask, “Can you leave us a review?” Ask them ACTUAL questions. Dig in a bit deeper. Whatever you want them to mention, be sure to ask the questions that get you the answers. So it’s not just… “How was your experience?” unless you’re trying to write content that focuses solely on your experience. Consider something along the lines of… What was your favorite part of onboarding with us? How did you feel using our software? Did it make things easier for you? Explain below. What was the most important or memorable piece of using our services? How can we best support you in the future? (CONTINUE the relationship) Note: This can help tailor reviews to be placed with corresponding information on your website, in blog posts, or on social media. - If you want reviews posted to Yelp or Google My Business or Facebook, provide them with the exact links to get them there so it’s just a matter of pasting in the review they already wrote for you organically. You can see how I do that with my website design clients below. - Don’t forget to also ask them ways you can improve your services or experience, so they know you’re in it to truly hear from them as well as learn and grow as a company. I simply ask, “Do you have any suggestions for things we could improve on? I welcome any helpful feedback!” I also let them know that their answer is for us to improve our services and that it’ll just be between us two! - In the form where they write the review, also ask them if they’d be willing to share a picture of themselves and/or their pet (depending on what you’re wanting and what services you offer). There have been instances where people have copied or made up testimonials (AWFUL, right? - but unfortunately, it’s been done). So, people may have become a tad warier of testimonials. A way to help is to also include photos of the pet you care for or perhaps the client if that’s applicable for you. Photos are a great way to build trust, especially when they’re making eye contact with the website viewer. If you can’t get photos or prefer not to, you can still include the pet’s name as well to make it more credible instead. - I recommend asking their permission or at least adding a disclaimer that this information may be shared on your website or other materials (social media, brochures, etc.) This can be in the format of a simple yes or no question. See below for an example from my form: Where to put testimonials: It’s surprising how popular it still is to see testimonial or review pages on websites. And for those who don’t believe me in terms of their ineffectiveness, well I can show you. Head into your Google Analytics and tell me the breakdown of pages your web viewers click on because I highly doubt the review page will be anywhere near the top. People won’t click on it. They already know it’ll be positive, otherwise, why would you have added it to the page? Not only that but when it comes to best website practices, you also want your user to get the most important information in the least amount of time and pages possible. The goal is not for them to go through every single page on your website. It’s to get them from point A (landing on the page) to point B (purchasing or taking the next step). Your potential clients will be more likely to read a testimonial while scrolling through your services than they would by actively clicking on the testimonial page and reading through them. It also feels less spammy and more organic when it’s flowing throughout your website at applicable stages (i.e. when you’re talking about your diabetic dog service, you can add the review from the diabetic dog parent below to show how you’ve helped that family in the past). So, here are my tips: Organically place your testimonials throughout your website. When applicable, have reviews that coordinate with the information on that area of the page. You can have testimonials on most main pages of your website. You can also add testimonials to your blog pages when going over case studies or your service’s experience. To get your hands on website templates that are made specifically for pet businesses and have testimonial spots ready and waiting for you to fill them in (and directions about how to do this!), head to the Pet Marketing Unleashed shop to find the right website template for you! Can you edit testimonials? This is a big one - We don’t want to really edit or change up testimonials. After all, they’re not your words. However, sometimes people can send insanely long testimonials or perhaps they wrote it in a rush and have a lot of spelling mistakes. Here’s the low down on what you can change in your testimonials: You can fix grammatical errors or misspellings. Remember, you’re here to look professional and misspellings don’t help with that. You can bold, italicize, or underline important words or phrases you want to highlight if you’re going for a nice design angle. You can shorten the testimonial, especially if it’s really long. If you want to pull in multiple pieces (say from the beginning and the end), you can simply add “… ” to bring them together. You can change pronouns to names in order to bring more clarification and specifics. For example, if the testimonial keeps saying “She” instead of “Mikaela,” you can change them to the proper name. You can’t change up the meaning or change certain words you think may sound better in any testimonial. There you have it! I hope this helps you feel more confident in getting those testimonials because they are insanely valuable, especially for an industry so personal and so focused on trust like the pet industry. So, be sure you’re asking for testimonials after a service - every client of yours at some point should receive a request for a testimonial. Whether it’s automatically embedded into your software or you’re sending out customized emails, you can certainly fit it into your process. It’s okay to personally email clients asking for this, and in fact, I highly recommend creating an email template for something like this so you have it on hand whenever you need it and you can make sure you’re including all the right things in the email without forgetting (especially if you’re busy). If you need help crafting an email template on what this could look like, our Email Template Guide for Pet Businesses should help you!

  • How to Handle Tough Client Conversations in the Pet Industry

    The dreaded tough client convos. Unfortunately, they're unavoidable. So, how do we best deal with them when they come our way? We’re here to walk you through how to handle the tough client conversations in the pet industry. Things like… last minute cancellations, unhappy clients, price increases, etc. As pet business experts who LOVE talking all things processes, systems, and saving time, we wanted to go over two components to take into consideration when dealing with situations like this: How do you deal with the situation at hand? How do you prevent it from happening in the future How to deal with the tough situation at hand 1. First things first… take a deep breath! My biggest suggestion is always to walk away, even if just for a few minutes. Personal experience and the experiences of others have taught me that in the heat of the moment, we can make poor decisions. So, step away, let yourself calm down enough to think rationally about the best path forward. And, of course, remember that client complaints have NOTHING to do with your own worth. You and your business are separate. Do your best to not take these complaints personally. P.S. Ever thought a client or customer was angry but then later learned maybe they weren’t so irritated after all? Sometimes as a business owner we take things soooo personally we immediately get defensive when clients just want some clarification! When possible, take a step back and take the email for the content itself vs. the emotions behind it. 2. Take in the specific problem. Re-read the email or re-listen to the voicemail. What is the EXACT complaint? The client isn't simply "unhappy with the service." There's a source of the problem in their message. For example, maybe a client is unhappy with your photos. But, the specific problem was actually the lighting. Could that be an easy fix? Or, say a client is frustrated with the results from your dog training program, but the problem was specific to that the client felt unsupported in between sessions. Could that be an easy fix? Not only can this provide insight into solutions but it is also helpful when you address the problem with the client. 3. Acknowledge the specific emotion/feeling they expressed. The main reason for complaints is that clients want to be understood and heard. By addressing their expressed feeling/emotion in your response, you’re letting them know that you hear them (no matter whose ‘fault’ the problem is). Sometimes 75% of the battle is just letting your client know you care and you hear them. 4. Refocus the drama on solving the problem! Sometimes the emotions of a client complaint can spiral, causing drama for both you and the client. Where possible, always bring back the focus to solving the problem rather than extending on and on about the drama of the problem. By ensuring your dedication to fixing the problem, regardless of the solution, that’s where things can move in a better direction. 5. If it’s too much on you, don’t be afraid to stand up for yourself and your business. If you need to stand your ground on the issue, be clear and direct (yet respectful and understanding). Let them know that you recommended a specific time because of the lighting, but they still wanted to do X time. Remind them of your dog training communication protocols that they knew before starting the program. However, even with standing your ground, you can still offer solutions based on customer service. For example, can you offer a discounted re-shoot? Can you offer an add-on for your client for check-in phone calls in between sessions? How to prevent them from happening again in the future 1. Put systems in place One of the best things you can do for your pet business is to put systems and processes in place. These things evolve over time as different occurrences take place. If you have multiple pet owners complaining about the support in between dog training sessions, perhaps it’s time to either evaluate your service offerings or make sure you’re extra clear about what your program includes. Take notice of repeated complaints or questions and use those to offer solutions before the next complaint or question comes in. Sometimes a little clarity is all that’s needed, and those things can be easily implemented into a sales page, service description, welcome packet, client contract, email template, etc. 2. Set clear boundaries and policies When you get client complaints or requests for refunds, it’s essential to have policies in place that handle these situations for you. That way, if someone cancels at the last minute, you don’t lose all of your money. If someone wants a refund but it’s past the refund deadline, you have your signed contract to back you up when you respond. Not only can this protect you, but it can help you feel more confident when handling it in the future. Great places to include these boundaries and policies are in your client contracts, email templates, welcome packets, email signatures, etc. If you need help compiling email templates for difficult situations, we’ve got you covered! Our Email Templates Guide for Pet Businesses includes 42 professionally crafted email templates to help you save time and hit the ‘send’ button with confidence! Some of the difficult situation templates included are: When clients ask for discounts When clients need extra help When You have angry clients or need to fire a client When clients want more Raising rates Cancellations (Other templates include: sales pitches, sponsored collaborations requests, guest blogging/podcast requests, partnerships, request for reviews and referrals, responses to inquiries, initial call follow-ups, on-boarding/welcome emails, off-boarding/following service emails, when they haven’t booked in a while, pet birthdays, and adding/expanding services). Don’t just hear it from me! See what other pet business owners had to say about implementing these email templates into their own pet businesses: Heidi from Heidi & Hope Pet Services: “Before I purchased the email templates guide, I was kind of "winging it" when it came to emails with clients/potential clients - which is not only a bad idea, but it was also super time consuming since I was basically writing the same email over and over again for the same topic. Overall, I didn't feel confident enough that I had all of the correct information/tools that was easy for clients to access and coming across as professional. After completing the guide, I not only feel more confident in communicating with clients, I've also learned a ton of information about Gmail that I never knew! I also think it's SUPER important to think about tough situations with clients and this guide definitely helps you navigate those situations with the templates. I loved the assistance on how to come across when selling your product/services and collaborating with other businesses (which is usually an awkward conversation). Learning how to make a professional and unique email signature is worth the whole price of this guide, just saying! ;)” Mary Ellen from Pet Waggin’ Pet Care: “Once again I am incredibly impressed with the products and services provided by Pet Marketing Unleashed! Mikaela understands that her clients work in the service industry and communication is vital for us to succeed. How we present our unique message speaks volumes about our brand and who we are. Add to that the fact that if there is one thing small business owners don't have a lot of it's TIME. This product is a game changer, it will save me so much time! It's beautifully designed and comprehensive in its content. The value of this product can't be overstated.” Grace from CoPaws Dog Training: “As a new business owner, I was really uncertain about so many things, not the least of which was client communication. I was constantly second-guessing myself. Having the email templates is so helpful because I don't have to wonder if I'm doing it right anymore. All I have to do is customize and hit send. I feel SO much more confident knowing that my client communication is covered.” Shop the Email Templates here.

  • Why You Aren’t Getting Comments On Instagram: Here’s What You Need To Know

    You post to Instagram, hold your breath, and wait for the comments to roll in. You’re feeling good about what you whipped together and hope that it brings you a good ol’ boost of Instagram love. But what happens when you post… and all you hear is crickets? You feel defeated… you feel confused… you may even decide to forget Instagram altogether. It’s clearly not working for you. The good news is… you’re not alone. This not-so-fun phenomenon has happened to everyone (yes, EVERYONE) at some point or another. And you can absolutely come back from this. But first, it’s important that you understand why your audience isn’t interacting with your posts. What are you doing… or not doing? It can be incredibly tempting to jump to blame your misfortune on the Instagram algorithm, but the algorithm really plays a minor role in the Instagram play - just an extra on stage. Your Instagram strategy, on the other hand, is the protagonist, the main character, and where your focus needs to be when you’re auditing your latest, not-so-hot post. So let’s talk about some of the main components of your Instagram strategy. And then, let’s run through some of the common reasons why your post may not be receiving the love you feel it deserves! What goes into your Instagram strategy? With every marketing tactic you use - social media, email marketing, blogging - you need to have a strategy in place. Your strategy is what guides you. It provides you with clear goals and direction so that you’re less likely to be distracted by the next shiny, trendy thing. When talking about your Instagram strategy, here are some vital pieces that you want to flesh out before hitting that Publish button. Your branding Your branding is so much more than your logo and some killer fonts. Think of your branding as the backbone of your business. Your branding includes things like your core values, mission statement, personality, and tone of voice. Don’t skip the branding work! Whether you’re DIYing or hiring someone like Mikaela at Pet Marketing Unleashed, your branding is a huge asset that deserves your time and attention. But where does it fit in when it comes to Instagram? Well, your branding dictates how you talk and interact on social media. Are you a humorous and clever brand, sharing puns and hilarious jokes left and right? Or are you more serious and put-together, sharing educational content that really helps and inspires your audience? Your brand’s personality and tone of voice is an important tool to build your brand’s recognition. People learn what to expect from you, recognize your posts as they’re scrolling through the Instagram abyss, and can start to build a real connection with your brand as they get in touch with its unique personality. Your ideal customer Duh! You’d be nothing without your customers. But when writing out an Instagram caption or planning an Instagram Reel, your ideal customer needs to be front of mind. What do they like and dislike? What kind of content are they attracted to? What gets them to stop scrolling? What do they like to talk about? These are certainly big questions to consider and ask yourself before each and every post. And that can seem really daunting. But the more you do it, the more second-nature it will become - promise! Your goals Goals are great. We all have goals whether we have them written down in a journal or stuffed in our brains in between grocery lists, random celebrity trivia, and that song that you can’t get out of your head. So let me ask the big, important question: Why are you using Instagram to begin with? Did you pick it because it’s your favorite platform? Did you think it was the most popular social media channel? Make sure that you have a clear understanding of why you exist on Instagram in the first place. What are you trying to achieve? Some common goals for using Instagram are things like building a community, boosting sales, or connecting with your current customers. While these are all great goals to have, you want to pick just one, main goal for why you’re even on Instagram to begin with. This goal will steer the ship and help make sure you’re not fixating on follower count when you should be connecting local dog owners with other local dog owners as you build your kickbutt community, for example. But your goal doesn’t actually stop at one While you absolutely want a main, overarching goal to keep you steady and headed in the right direction, you also need individual post goals to help you understand whether or not you’re makin’ waves or just drifting along. Sure, tons of likes and comments are AMAZING, but if your post’s goal was to sell X number of your product or service, and then you sell X number of your product or service, guess what? You’re achieving that goal! Don’t let the like number distract you from that. It can be really easy on a platform like Instagram to focus on what’s called vanity metrics. These are numbers that look good to others but don’t necessarily paint the picture of how successful your business is behind the scenes. Follower count and number of likes can definitely be vanity metrics. So ask yourself, “what’s the goal of this particular post?” Maybe you’re wanting to sell something or send people to your website or yes, start a conversation in the comments. The specific goal helps you understand whether or not your post truly was a flop or not. Common reasons why your Instagram post didn’t perform well Now that you know the key players of your Instagram strategy, you’ll totally understand these common reasons for why Instagram posts don’t do so hot. 1) Your imagery isn’t attention-grabbing or recognizable. Instagram is a unique platform because it is very visually focused. While captions and text used in the app are absolutely important, don’t get me wrong, the photos, graphics, and videos are what’s initially bringing eyes on your stuff. If you’re putting too much focus on your words and not enough on considering, “is this an image that will cause my ideal customer to stop scrolling?”, then you risk getting lost in the scroll. Thinking about who your ideal customer is, consider what kind of content they like to see. Maybe they like funny cat pictures or are super interested in your educational Reels where you share a ton of dog training tips. But don’t stop there. You also want to make sure that everything is recognizable, so that means it’s important to follow your own branding guidelines with every single post. Use your brand colors, fonts, and logo so that people instantly know it’s your brand! 2) You’re not speaking your ideal customer’s language. Both your imagery and words speak a thousand words. Make sure that all aspects of your posts are geared toward your ideal customer and what they like. But here’s the real kicker that tends to get lost in the shuffle: It’s your social media account, sure, but the posts need to be about your customer, not you or your business. Your posts need to be centered around your customer. What can your business do for them? What transformation will they see after working with you or buying from you? What will their life look like after investing their money (and time) in your business? 3) You didn’t specifically tell your audience to engage + interact. This may seem silly, but people need to be told what to do. Do you want your audience to comment on your post? Tell them to! The same goes for anything else you want them to do. Do you want them to visit your website? Tell them to (and show them how by telling them to go to the link in your bio). So don’t forget to include a command, or call to action, in your posts so there’s no confusion about what your audience needs to do next. 4) You’re not considering the algorithm and Instagram’s features. I didn’t say that the algorithm was totally useless. Like any online platform, Instagram has its own algorithm. As a result, you may hear Instagram experts telling you to “post at this time” or “comment on 20 posts right before posting”. Instead of getting lost in the algorithm details, consider this: What does Instagram want? Instagram is a business, too, and it surely has its own goals. So let’s break it down. Instagram wants people to hang out on its platform - plain and simple. In order to get people to hang out on the platform, it needs to have a lot of interesting content that really reels viewers in. So first and foremost, create good content. Don’t post just for the sake of posting. Remember, every post needs its own goal. Then, don’t just post and ghost. Spend some time on the application. Use its features, actually interact with people, get social. Treat Instagram as a place to truly connect with your ideal customers, not just a tool that you have to use. Posting to crickets? Pick yourself up, dust yourself off, and revisit your Instagram strategy. Chances are, there are some small tweaks that you can make TODAY to more intentionally and thoughtfully use Instagram for your pet business. Rachel Doran, owner and founder of Tell Your Tails, specializes in helping pet business owners attract and connect with their ideal customers in order to stand out from the pet industry crowd. Rachel firmly believes that marketing to customers doesn’t need to be complicated or scary. After years of firsthand pet business experience, Rachel’s sweet spot is in helping pet businesses build a sustainable marketing strategy that actually works for them. For more resources and social media strategy tips, head to (P.S. Don’t forget to check out the shop at!) And finally, be sure to say ‘hello’ at

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