How to Stop Wasting Time on Marketing That Doesn’t Work for Your Pet Business
- ekrorkx
- May 27
- 4 min read
Have you ever spent hours crafting Instagram posts, tweaking your website, or trying to get more engagement—only to feel like nothing is actually working?
It seems like marketing works for everyone else, but for some reason, you’re not seeing the big ROI you were promised. Sound familiar? You’re not alone.
Let’s break down how to stop wasting time on marketing that isn’t moving the needle for your pet business. Plus, I’ll answer some of your biggest questions about what to track, when to tweak, and how to know if it’s time to pivot your strategy altogether.
Ready to rethink your marketing strategy for good? Let’s get into it!
Subscribe & download the episode to your device: Apple Podcasts | Spotify | YouTube
Why Marketing Your Pet Business Can Feel Like a Total Time Suck
Marketing often feels overwhelming, especially when it seems like things are constantly changing (hello, algorithms).
It’s easy to fall into the trap of chasing trends—daily posting, random boosted ads, obsessing over hashtags—without knowing if any of it is actually helping your business grow.
The truth? Not all marketing efforts are created equal.
If you’re not tracking what’s working (and what’s not), you’re likely wasting valuable time and energy.
The solution? Tracking, testing, and focusing on what’s driving real results.
3 Things You Should Be Tracking in Your Pet Business to Know If Your Marketing Is Working
1. Where Clients Are Coming From
Start asking every new client, “How did you hear about us?” Include it on your contact forms, your booking process, or even your email replies.
And don’t stop there—cross-check their answers with your data. Hop into your Google Analytics to verify your search traffic and make sure the trends align.
2. Google Analytics & Website Data
Your website holds a LOT of clues about your marketing effectiveness. Here’s what to watch for:
Traffic Sources: Are visitors finding you through Google, referrals, or social media?
Bounce Rates & Conversions: High traffic but no inquiries usually points to a website issue—not a marketing problem.
Page Performance: Are people clicking your services page? How long are they staying? Where are they dropping off?
(Hot tip: Wix users—you have built-in analytics, too!)
3. Social Media Insights
Social media engagement looks good on paper… but is it turning into bookings?
Ask yourself:
Are people clicking through to your website?
Are you attracting your ideal clients or just general pet lovers?
Are your posts guiding people to take action (inquire, book, buy)
But... Before You Cut Out Marketing Tasks...
One major reminder: If your website isn’t set up to convert, no amount of marketing will fix that.
Your website is your business’s home base. If it's messy, confusing, or off-brand, visitors will click away faster than you can say “lead generation.”
👉Check your brand consistency: Does your website feel like the same brand they found you through on social? 👉Make it easy: Is your pricing, services, and booking process crystal clear?
Fix your website first, then amplify your marketing efforts.
Psst… we can help with that:
What Marketing Tasks Should You Stop Wasting Time On In Your Pet Business?
If you're feeling strapped for time (who isn't?), here's what you can start cutting back on:
Blind posting on social without tracking conversions
Spending hours making trendy content that doesn’t attract your ideal clients
Focusing on SEO or ads before your website is optimized to convert
Instead, double down on what’s already working—whether that’s email marketing, referrals, SEO, or your VIP client pipeline.
And yes, letting go of certain marketing tasks can feel scary. You’ve been told you “should” post daily or “should” use Stories. But remember: every business is different.
Your strategy should fit your business, your clients, and your goals.
Q&A: Common Pet Business Marketing Questions Answered
How long should you test a marketing strategy before changing it?
Generally, give it 90 days to see traction. Some methods (like SEO) are longer-term, but most short-term tactics should show some positive signs within 90 days.
What are signs your marketing is working?
You’re getting consistent inquiries or bookings.
People mention your content in conversation.
Engagement rates are climbing.
Website conversions are increasing.
Clients are referring others to you.
What are signs your marketing isn’t working?
You have views but no engagement.
Website traffic but no inquiries.
Social media engagement without clicks to your site.
Repeated client confusion about basic offerings or pricing.
What should you do if you’re getting traffic but no inquiries?
Check if your website is:
Clear, cohesive, and professional
Easy to navigate
Speaking directly to your ideal client
Fast-loading and mobile-friendly
Trustworthy with testimonials, case studies, or guarantees
How do you know when to tweak your strategy vs. overhaul it?
If you're seeing some results but not great ones → Tweak first.
If there’s zero traction → Consider a bigger pivot.
If a formerly working strategy stalls → Look at external factors like seasonality, platform changes, or shifts in client needs. Marketing is part detective work. The more you track and experiment, the more confident you’ll feel investing your time wisely.
You have so much on your plate. You shouldn’t waste precious hours on marketing strategies that aren’t working.
When you start tracking, tweaking, and focusing on what actually gets results, you'll get more clients with less effort.
And remember—no amount of marketing will work if your website isn’t set up to convert.
If you’re ready to make sure your website is working for you, not against you, check out our free onboarding training. Because bringing in more traffic is only the first step—your website needs to close the deal.
And if you’re ready to level up with a strategic website template or custom website design project, we’re here to help.
You’ve got this, petpreneur.
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