Empowered Petpreneur Series - The Power of Passive Income For Pet Businesses - The Broke Dog
Updated: Sep 29
Welcome to the 8th blog post of many where I go into each and every interview from the 2019 Empowered Petpreneur Interview Series, where I chatted with pet industry experts and business owners all about how to feel at ease while confidently running and growing a successful pet business.
For those of you who missed the series, I still wanted to share with you a snippet from the interview, some of the important takeaways I learned from each interview, and some other things you can learn by watching the rest of the interview!
This blog post will go into Rochelle’s interview on how to leverage passive income in your pet business, so you can make more money while you sleep!
This post is part of Pet Marketing Unleashed’s Blog Series on The Empowered Petpreneur Interview Series. Click here to access the full interview series.
Interview 8 - Rochelle BaRoss from The Broke Dog On...
The Power of Passive Income For Pet Businesses
Rochelle BaRoss is the blogger behind The Broke Dog, a site dedicated to helping dog owners on any budget spoil their pups. She started the site when living in Brooklyn, New York — a notoriously expensive city — after adopting her terrier mix, Henry. She also owns Brooklyn Bowtied, where she sells handmade dog bow ties, and is a sock and accessory designer by day.
For those pet businesses struggling to just bring in a little extra income on the side while you’re sleeping or out doing dog talks or training a new puppy, this is one of your best options! And lucky for you, Rochelle goes into how to do it!
Watch this two-minute snippet of the interview:
The Major Takeaways
1. Affiliate Income Is SO Important For Bloggers
In essence, Rochelle describes passive income for her as a ‘thank you.’ It’s a simple thank you from the business who offered you a percentage of the sale and a thank you from your community or your audience for sharing great advice that can benefit their lives.
Whether you’re working with Amazon Associates or working one-on-one with a business, it can be a great way to promote what you love and what you care about, all the while generating a ‘thank you’ bonus to help supplement your income.
For my bloggers out there, check out my list of FREE blog post ideas for pet businesses here.
2. Stay Genuine!
This is probably the most important piece of advice in the interview and for good reason. As more and more sponsored posts and affiliate-based content is produced online, the more people are beginning to distrust this type of information.
That doesn’t mean that it’s going away. It just means the pull is going towards genuine people, not perfectly crafted curated feeds. People can also sense slimy-ness from a mile away, so the more that you’re able to truly be genuine with what you’re promoting to people and you’re keeping it on track in terms of your brand message, then you’ll be solid!
Also, the more people trust you, the more likely they’ll purchase what you recommend. If you REALLY believe in something, people understand that and want to be a part of it.
3. You Don’t Have To Be A Blogger To Generate Passive Income
Plus, there are also other ways to generate passive income outside of the popular choices (like Amazon Associates or promotional posts). You can also generate passive income through an ebook, online courses, handbooks, and other products.
Rochelle goes into her other passive income stream like selling shirts online by creating designs on something like Zazzle!
The rest of this interview goes into:
The different types of income you can earn: active income, portfolio income, and passive income
The biggest and most popular programs to make affiliate income
How to optimize for SEO when it comes to your listings
Freebie → What Kind Of Passive Income Is Right For Me Worksheet