Why You Aren’t Getting Comments On Instagram: Here’s What You Need To Know
You post to Instagram, hold your breath, and wait for the comments to roll in. You’re feeling good about what you whipped together and hope that it brings you a good ol’ boost of Instagram love.
But what happens when you post… and all you hear is crickets?
You feel defeated… you feel confused… you may even decide to forget Instagram altogether. It’s clearly not working for you.
The good news is… you’re not alone. This not-so-fun phenomenon has happened to everyone (yes, EVERYONE) at some point or another. And you can absolutely come back from this.
But first, it’s important that you understand why your audience isn’t interacting with your posts. What are you doing… or not doing?
It can be incredibly tempting to jump to blame your misfortune on the Instagram algorithm, but the algorithm really plays a minor role in the Instagram play - just an extra on stage. Your Instagram strategy, on the other hand, is the protagonist, the main character, and where your focus needs to be when you’re auditing your latest, not-so-hot post.
So let’s talk about some of the main components of your Instagram strategy. And then, let’s run through some of the common reasons why your post may not be receiving the love you feel it deserves!
What goes into your Instagram strategy?
With every marketing tactic you use - social media, email marketing, blogging - you need to have a strategy in place. Your strategy is what guides you. It provides you with clear goals and direction so that you’re less likely to be distracted by the next shiny, trendy thing.
When talking about your Instagram strategy, here are some vital pieces that you want to flesh out before hitting that Publish button.
Your branding is so much more than your logo and some killer fonts. Thi