• Mikaela Vargas

A List of Essential Email Templates For Your Pet Business & Why You Need Them

Updated: Nov 30, 2020

There’s something to be said for those that treat their businesses seriously. Even if business is slow or new (especially when it’s slow or new because guess what happens when you’re too busy? You won’t have time to set these up), it’s essential to piece together email templates for your pet business. Why?


  • To ensure potential clients get professional, branded, and consistent responses 

  • To help you save time and also help you get back to potential clients faster

  • To reduce forgotten important details or to reduce errors

  • To allow you to stay firm and confident in your policies (cancellations anyone?)

  • To increase the likelihood of a potential client booking with you

  • To make sure all emails are consistent, even when you have staff responding to emails

  • Because your content/message is what converts.


Email templates can get a bad rap, but when done properly, they really shouldn’t because you can personalize each one to your heart’s content before sending it. So, why wouldn’t you use them?

A list of Essential Email Templates For Your Pet Business | Pet Marketing Unleashed

I’m not ashamed to say that I use email templates on a daily basis with my potential AND current clients. I plug them into my CRM system (Dubsado) and add them to automated workflows, from which I customize with each client before sending it. It reduces the time spent on email by probably 80%.


Want some help with your email templates? I have pet industry email templates in the PMU Shop!


Before we get into what templates you should have, we’ll want to go over a couple of things:


How do I create them? Where in the F do I put these guys?


You have three options and honestly, I recommend using all three! Am I crazy? Maybe. But being thorough never hurt nobody, am I right!?


  1. GoogleDoc - This is a great place to store all of your email templates. You can keep it growing, changing, and evolving from here as your home base. In fact, my email template guide comes with an editable GoogleDoc just for this reason. 

  2. Gmail Canned emails - The easiest way to use your email templates? Using Gmail Canned Emails (now called Templates). Once you get these set up, all you have to do when responding to an email is click respond, pull