• Mikaela Vargas

How To Create & Launch An Online Summit / Interview Series

Updated: Oct 30, 2020


Hosting my online summit brought me the LARGEST business growth out of any other marketing strategy I’ve tried and allowed me to make a name for myself in the pet industry. Simple as that.


When I asked my email list if they needed any additional support for their business, someone got back to me (shout out to Alessandra - a wonderful pet photographer in my community) asking if I had any resources on how I planned my interview series and I realized I hadn’t shared about it! 


Thus, this blog post. I want to share with you the results, the planning steps, the software, and more when planning and launching The Empowered Petpreneur Online Interview Series.


How To Create & Launch Your Own Online Summit or Interview Series or Online Conference | Pet Marketing Unleashed | Pet Industry or Pet Business

A little backstory and motivation: 

I knew absolutely nothing about online summits before deciding to do one. I went to a free two-day business conference here in San Diego and one of the first things the speaker said was, ‘you are all going to plan an online show.’ Without too much more information, she said, pick a date for three months from now. That’s the date it’s going to be released. And that, my friends, is the story of how my online summit came to be.


So, before we get into the nitty-gritty of it all, know that if I can plan this, you can, too. I will say one of my greatest attributes is resourcefulness. I did endless amounts of research and stalking (legal stalking, don’t worry) in the process, and as a result, I was able to:

  • More than double my email list

  • Double my Facebook Group membership

  • Gain new clients

  • Establish a name for myself in the pet industry

  • Network and meet other pet industry and business experts

  • Bring in more than $5,000 in profits

  • Gain more confidence in front of the camera and in my ability to run a business


So, let’s get to it!



What Are Online Summits / Interview Series?