• Mikaela Vargas

3 Ways to Get Instagram Followers to your Pet Business Website (with Instagram Tutorials)

Updated: May 11

You only get ONE single link on Instagram. I mean, it makes sense considering Instagram doesn’t want anyone to leave the app. 

That’s why if you add a URL in one of your post captions, it’s not clickable.

You have ONE shot to get people where you want them to go, which is probably not on Instagram.

I’m assuming you’d want them to go somewhere direct, whether it be to directly book or purchase, contact you, browse your products or services, or maybe even just join your Facebook Group!

3 Ways To Get Instagram Followers To Your Pet Business Website (with Tutorials) | Pet Marketing Unleashed

So, there are three different ways you can go about this, each with their own positives and negatives, which I will get into as you keep reading!

NOTE: All of these ways require a website link feature on Instagram, which, at the time I’m writing this blog post, you need a business account to use.

1. Change the link manually

Yes, this means every time you post on Instagram and tell them to read your most recent blog post or shop a specific item, you’d go into your Instagram profile and change the URL to that said link.

The Positives:

  • It keeps things simple for your audience because it’s the only link they can go to and it only takes one click to get there.

  • It’s customized and up-to-date on your most recent posts.

  • When you say ‘link in bio,’ it’s ACTUALLY the link in your bio!

The Negatives:

  • For those who aren’t interested in the URL but are interested in your products or services, it becomes a barrier to entry (AKA because there is now an extra step they have to figure out on their own, they may just give up on your business).