Empowered Petpreneur Series - Hiring As The Key To Freedom - Kristin Morrison

Updated: May 8


Welcome to the fourth blog post of many where I go into each and every interview from the 2019 Empowered Petpreneur Interview Series, where I chatted with pet industry experts and business owners all about how to feel at ease while confidently running and growing a successful pet business.


For those of you who missed the series, I still wanted to share with you a snippet from the interview, some of the important takeaways I learned from each interview, and some other things you can learn by watching the rest of the interview!


This blog post will go into Kristin’s interview on hiring in the pet industry as a way to grant yourself the freedom you deserve as a pet business owner. 



This post is part of Pet Marketing Unleashed’s Blog Series on The Empowered Petpreneur Interview Series. Click here to access the full interview series. 


Interview 4 - Kristin Morrison from Six-Figure Pet Business Academy On...

Hiring As The Key To Freedom


Kristin provides pet business coaching for pet sitters, dog walkers, and other service-based pet business owners. She is the owner of Six-Figure Pet Sitting Academy™ and Six-Figure Pet Business Academy™, which provides coaching, webinars, and business products for service-based pet business owners. She also has a wonderful podcast, which I HIGHLY recommend called the Prosperous Pet Business podcast


Hiring is probably one of the biggest hurdles in the pet industry, so I was SO lucky to be granted the opportunity to speak with Kristin Morrison about it because she is seriously the expert (guys, she’s hired over 250 dog walkers over the course of owning her pet care business!). I know this is a big one for you guys, so I truly hope the information below helps you on your path to growing and hiring in your pet business.


Watch this two-minute snippet of the interview:


The Major Takeaways


1. Learn To Say No

If you need to say no to a new client or pet sitting booking because you don’t have the right staff member yet, it’s okay to say no. It will be better for you AND your clients in the long-run to have better, more qualified employees than to hire someone you don’t trust because you’re desperate.


Kristin’s biggest compliment she ever received was, “where do you find all of these amazing people?!” Hiring well is the most important piece of your growth, so being able to take a step back and say no to clients for now is better than the alternative. Build the foundations and then hire correctly!


2. Some Hiring Question Asking Advice!

Kristin gave us some practical tips for hiring, specifically in the interview questions that I thought were worth sharing:

  1. Ask open-ended questions and not yes or no questions. Everyone knows the answers to yes or no questions because they’ll just answer what they think you want to hear (no matter what the truth is). If you ask open-ended questions, you’ll actually get answers. For example, instead of ‘Do you know how to pill a cat?’ ask, ‘‘How do you pill a cat?”

  2. Ask scenario-based questions, such as, “What would you do if…?” This way, you’ll see their experience, problem-solving skills, and truthful answers all in one.


3. You Have The Power To Change Your Life

You get to change your life and follow your dreams, no matter what roadblocks you may have. Make a decision and TAKE action. As Kristin says, it’s like “jumping and trusting the parachute is going to open.” If you want to own a dog walking business WHILE traveling to Indonesia for several months at a time, believe me, you can. Kristin is proof.


The rest of this interview goes into:

  • Her behind the scenes hiring journey to hiring over 250 people!

  • How she was able to spend 6 months in India & Bali WITH a pet business back at home

  • How to handle resistance when it comes to hiring, especially if you’re burnt out

  • Tangible steps to getting started with hiring.


If you want to watch this interview AND the other 19, click here.



Follow Kristin on Instagram at @petbizcoach. And, hey, while you're there, follow me, too - I’d love to connect!

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