When deciding whether to hire a professional website designer for your pet business, an important worry that clients have is whether or not an updated and strategic design will make an impact on your business.
Because, it’s more than just a ‘pretty’ new website to us. And we want you to know that, too! It’s about strategy, user experience, onboarding process, website best practices, industry best practices, and encapsulating your unique approach and personality into something marketable for your business. We want it to be something you’re proud of, something that makes you want to show it to the world to help grow the business and something that actually helps bring in the business for you.
So, we decided to get in touch with one of our wonderful clients, Debbie, over at Bark N Barrel, a Santa Rosa dog care service offering pack dog walks and boarding on her ranch with a firm dedication to making sure all their fur-clients feel like family. Having decided that the Bark N Barrel website needed a makeover and more strategy to help boost the business, Debbie worked with us at Pet Marketing Unleashed to see how she can not only boost traffic and bookings, but have a brand that truly represents the heart of her business.
Let’s head into the results she’s seen since working with us on her new website!
PMU: How has your new website impacted your business?
Debbie: Amazingly! Our site now shows our visitors that we’re not just your everyday dog walker. We’re a group of passionate dog professionals that want nothing but the best for pets!
PMU: Have you noticed an increase in traffic or any fun Google Analytics numbers you can share with us from before your new website and after now that a bit of time has passed?
Debbie: Yes. I’ve noticed a significant increase in sign-up rate, and I’m doing a lot less back-and-forth communication with clients due to the streamlined sign-up process more clearly laid out on our website. Before you did my website, I was getting about 20-40 views a day, but with the new website, I’m averaging 40-80 and MORE a day.
PMU: What is the biggest compliment you’ve received about your new website?
Debbie: How beautiful and professional it looks—how it really shows what Bark N Barrel is all about.
PMU: Has your new website helped to reduce a bit from your schedule or take a little off your plate? If so, can you explain how?
Debbie: Definitely! Rather than writing lengthy emails or texts to new clients I can just send them a link that goes directly to my booking process page. They can then read all about the process and how to sign their dog up. Also, if a client inquires about pricing I can just send them directly to my services page. I love it! It has saved me so much time.
PMU: What advice would you give to a fellow pet business owner who is considering investing in a website design? Or perhaps, advice to a pet business owner who isn’t fully confident in their current website?
Debbie: DO IT! I was hesitant at first because it was an investment. But when you really think about it, your website is the face of your business. If it doesn't look professional and isn’t easy to navigate, potential customers could go somewhere else. I would 100% recommend having a web designer who specializes in your industry do it as well, since they know what drives people to your website and knows how to use fun industry-related slogans and icons. One of the main reasons I hired Pet Marketing Unleashed is because I knew they would make my website amazing and stand out from all the others. I also knew they would make it personalized to fit not only myself and what I represent, but my business and what it represents.
PMU: Is there anything else you’d like to share?
Debbie: If you don’t have a professional website, you’re missing out on so much potential income. I think it could honestly make or break your business. I wish I had hired a professional a lot sooner, because my website has basically paid for itself 10 times over.
Guys, this is why we do what we do. We are SO beyond proud and pleased with not only how the website turned out but also the amazing results she’s seen in her day-to-day operations. We pride ourselves on doing everything we can through websites to save our clients time, so they can enjoy the freedom that comes with owning your own business. Oftentimes, we’re SO busy that we can’t enjoy it, so that’s our mission and we’re so happy we were able to help Debbie save some time WHILE also growing the business!
To see more about Bark N Barrel’s website design project, head here.
To see her website in action, head here.
And if you want to learn more about our website design packages and see what we can do for your pet business, head here.