• Mikaela Vargas

The 2021 List of Pet Holidays & How To Strategically Implement Them In Your Pet Business Content

Updated: Feb 2

Another year - the time is now to get planning. Here's Pet Marketing Unleashed's 2021 list of pet holidays (& US holidays). All the same deets, just updated dates, so you can make sure that you're not only getting the right dates for your content calendar, but you're also learning how to strategically implement them into your pet business content.

Because, again,... so many pet businesses default to primarily sharing cute pictures of dogs and adding in the day's random holiday!

I really want to challenge you NOT to default to this, as it doesn't do anything for your audience, it doesn't set you apart, and it's just plain lazy (let's be honest!). Social media and content can be a beautiful thing for your business with the right strategy, so I'd love to guide you on how to successfully implement pet holidays in your content (and how NOT to do it!).

So, first things first...The List of 2021 Pet & US Holidays.

January Pet & US Holidays

Month-Long Celebrations

Walk Your Pet Month

Weight Loss Awareness Month

National Train Your Dog Month

Daily Pet Holidays

January 2: National Pet Travel Safety Day

January 8: Bubble Bath Day

January 14: National Dress Up Your Pet Day

January 16: Get To Know Your Customers Day

January 22: National Answer Your Cat’s Question Day

January 24: Change A Pet’s Life Day

Daily US Holidays

January 1: New Year's Day

January 18: Martin Luther King Jr. Day

February Pet & US Holidays

Month & Week-Long Celebrations

Pet Dental Health Month

Dog Training Education Month

National Cat Health Month

Responsible Pet Owners Month

Spay/Neuter Awareness Month

Pet Dental Health Month

February 7-14: Have a Heart for Chained Dogs Week

Daily Pet Holidays

February 3: National Golden Retriever Day

February 3: Annual Doggie Date Night

February 15-16: Westminster Kennel Club Dog Show

February 19: International Tug-of-War Day

February 20: Love Your Pet Day

February 22: Walking The Dog Day

February 23: National Dog Biscuit Day

February 25: World Spay Day

Daily US Holidays

February 2: Groundhog Day

February 7: Super Bowl

February 14: Valentine’s Day

February 15: President's Day

February 16: Mardi Gras

March Pet & US Holidays

Month & Week-Long Celebrations

Poison Prevention Awareness Month

March 7-13: Professional Pet Sitters Week (observed the first full week of March)

Daily Pet Holidays

March 6: Iditarod Trail Sled Dog Raise begins

March 13: K9 Veterans Day

March 23: National Puppy Day

March 23: Cuddly Kitten Day

March 28: Respect Your Cat Day

March 30: Take a Walk in the Park Day

Daily US Holidays

March 14: Daylight Savings Time Begins

March 17: St. Patrick's Day

March 27: Passover begins

April Pet & US Holidays

Month & Week-Long Celebrations

Heartworm Awareness Month

National Pet First Aid Awareness Month

Prevent Lyme Disease in Dogs Month

Prevention of Cruelty to Animals Month

Canine Fitness Month (AKA Active Dog Month)

April 1-7: International Pooper Scooper Week

April 1-7: National Raw Feeding Week

April 11-17: National Dog Bite Prevention Week (observed the second full week of April)

April 17-24: National Pet ID Week (observed annually for 7 days beginning on April 17)

Daily Pet Holidays

April 4: World Stray Animals Day

April 6: National Siamese Cat Day

April 8: National Dog Fighting Awareness Day

April 10: National Hug Your Dog Day

April 11: National Pet Day

April 11: Celebrate Shelter Pets Day

April 11: Dog Therapy Appreciation Day

April 16: Get To Know Your Customers Day

April 19: National Cat Lady Day

April 21: Bulldogs Are Beautiful Day

April 23: National Lost Dog Awareness Day

April 24: World Veterinary Day (observed the last Saturday in April)

April 25: National Pet Parents Day (observed the last Sunday in April)

April 28: International Guide Dog Day (observed the last Wednesday in April)

April 30: Adopt a Shelter Pet Day

April 30: National Therapy Animal Day

Daily US Holidays

April 1: April Fool’s Day

April 3: Passover ends

April 4: Easter

April 15: Tax Day

April 22: Earth Day

May Pet & US Holidays

Month & Week-Long Celebrations

National Pet Month

National Service Dog Eye Examination Month

National Foster Care Month

Chip Your Pet Month

May 2-8: Puppy Mill Action Week (observed the week before Mother's Day)

May 2-8: National Pet Week (observed the first full week in May)

Daily Pet Holidays

May 1: National Purebred Dog Day

May 2: Mayday for Mutts (observed the first Sunday of May)

May 3: National Specially-Abled Pets Day

May 8: National Dog Mom Day (observed the second Saturday of May)

May 8: Vet Nurse Day

May 8: National Animal Disaster Preparedness Day (observed the second Saturday of May)

May 14: International Chihuahua Appreciation Day

May 20: National Rescue Dog Day

May 30: International Hug Your Cat Day

Daily US Holidays

May 5: Cinco de Mayo

May 9: Mother's Day

May 31: Memorial Day

June Pet & US Holidays

Month & Week-Long Celebrations

National Adopt a Cat Month

National Pet Preparedness Month

National Microchipping Month

National Foster a Pet Month

June 6-12: Pet Appreciation Week

June 21-25: Take Your Pet To Work Week®

Daily Pet Holidays

June 4: Hug Your Cat Day

June 8: National Best Friends Day

June 8: World Pet Memorial Day (observed the second Tuesday in June)

June 17: Take Your Cat To Work Day

June 21: Dog Party Day

June 21: Take Your Pet To Work Day®

June 24: Cat World Domination Day

June 26: Take Your Dog To Work Day

Daily US Holidays

June 14: Flag Day

June 19: Juneteenth

June 20: Father’s Day

July Pet & US Holidays

Month-Long Celebrations

National Lost Pet Prevention Month

National Pet Hydration Awareness Month

Daily Pet Holidays

July 1: ID Your Pet Day

July 6: International Kissing Day

July 11: All-American Pet Photo Day

July 15: National Pet Fire Safety Day

July 26: National Dog Photography Day

July 31: National Mutt Day

Daily US Holidays

July 4: Independence Day

July 25: National Parents Day

August Pet & US Holidays

Month & Week-Long Celebrations

National Immunization Awareness Month

National Back-To-School Month

August 2-8: International Assistance Dog Week

Daily Pet Holidays

August 4: Assistance Dog Day

August 5: Work Like a Dog Day

August 6: Fresh Breath Day

August 8: National CBD Day

August 8: International Cat Day

August 10: Spoil Your Dog Day

August 10: National Lazy Day

August 15: National Check the Chip Day

August 17: Black Cat Appreciation Day

August 21: International Homeless Animals’ Day

August 22: National Take Your Cat To The Vet Day

August 23: International Blind Dog Day

August 26: National Dog Day

August 28: Rainbow Bridge Remembrance Day

August 30: National Holistic Pet Day

Daily US Holidays

August 17: International Non-Profit Day

September Pet & US Holidays

Month & Week-Long Celebrations

Happy Healthy Cat Month

Back To School Month

National Pet Insurance Month

Pet-Sitter Education Month

Animal Pain Awareness Month

National Service Dog Month

September 12-18: Adopt a Less-Adoptable-Pet Week (observed the third week in September)

September 19-25: National Dog Week (observed the last full week in September)

September 19-25: Deaf Pet Awareness Week (observed the last full week in September)

Daily Pet Holidays

September 1: Ginger Cat Appreciation Day

September 8: National Dog Walker Appreciation Day

September 12: National Pet Memorial Day (observed the second Sunday in September)

September 12: National Hug Your Hound Day (observed the second Sunday in September)

September 17: National Pet Bird Day

September 18: Puppy Mill Awareness Day (observed the third Saturday in September)

September 19: AKC Responsible Dog Ownership Day

September 23: Dogs in Politics Day

September 23: Remember Me Thursday

September 28: World Rabies Day

Daily US Holidays

September 6: Labor Day

September 6: Rosh Hashanah begins

September 11: Anniversary of September 11

September 12: Grandparent's Day

September 15: Yom Kippur begins

October Pet & US Holidays

Month-Long Celebrations

National Animal Safety and Protection Month

Adopt a Shelter Dog Month

National Pet Wellness Month

October 1-7: National Walk Your Dog Week (observed the first week of October)

October 17-23: Veterinary Technician Week

Daily Pet Holidays

October 1: National Black Dog Day

October 4: World Animal Day

October 4: World Pet Day

October 9: Pet Obesity Awareness Day

October 16: National Fetch Day (observed the third Saturday of October)

October 16: Get To Know Your Customers Day

October 26: National Pitbull Awareness Day

October 27: National Black Cat Day

October 29: National Cat Day

Daily US Holidays

October 11: Columbus Day

October 31: Halloween

November Pet & US Holidays

Month & Week-Long Celebrations

Pet Cancer Awareness Month

National Senior Pet Month

Adopt a Senior Pet Month

National Adoption Month

National Diabetes Month

November 7-13: National Animal Shelter and Rescue Appreciation Week (observed the first full week of November)

Daily Pet Holidays

November 1: National Cook for Your Pets Day

November 7: National Canine Lymphoma Awareness Day

November 17: Take A Hike Day

November 20: National Adoption Day

Daily US Holidays

November 7: Daylight Savings Time Ends

November 11: Veterans Day

November 25: Thanksgiving

November 26: Black Friday

November 27: Small Business Saturday

November 28: Hannukah begins

November 29: Cyber Monday

December Pet & US Holidays

Month-Long Celebrations

National Cat Lovers’ Month

Daily Pet Holidays

December 2: National Mutt Day

December 9: Int'l Day of Veterinary Medicine

Daily US Holidays

December 6: Hannukah ends

December 24: Christmas Eve

December 25: Christmas Day

December 26: Kwanzaa begins

December 31: New Year’s Eve

Note: Any of these days/celebrations can change, so be sure to do a quick Google search before posting about them!

Okay, so now that you have all of these holidays, what do you do with them?

Here are 4 tips to get you started:

  1. Don't oversaturate your feed with too many holidays. It can get really overwhelming for your audience and just feel spammy (not authentic). You don't want to use holidays as your excuse to post.

  2. When picking which holidays to use, try to think about what ACTUALLY applies to your business. For example, if you're a dog walker/pet sitter and don't offer bathing services, you probably don't need to feature Bathing Day. Stick to the ones that REALLY brings up the conversation of what you do, who you serve, and what your message promotes.

  3. Don't just announce the holiday - what's the point to your post? Don't just say hey it's Walk Your Dog Day - have fun! Some options on how to promote engagement are to offer some trail suggestions in your area, ask people where their favorite place to walk is in your community, write about the benefits to your health when you walk, etc. Get involved with the holiday and make it have a point.

  4. Always include call-to-actions (CTA's). Make sure you're asking your audience to take some sort of action, whether it's to love your photo on social media, respond to the comment, share the post, book with you, head to your website, read your blog, share a photo, etc. No matter the size of the request, any CTA is great (and is more likely to lead to future bigger commitments, like booking or purchasing from you).

There's no better time than the present to get started on planning your content!

Here are some resources to help you with your pet business content planning:

  1. 33 Creative Instagram Post Ideas for your Pet Business

  2. Here's the content ideas section of my blog

  3. Get access to my list of blog post ideas for pet businesses


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