How to Connect Your Website to Google Analytics (& Why You Should)
Updated: Nov 30, 2020
Do you know who is viewing your website and where they come from?
Do you know the highest source of traffic to your website?
Do you know which of your pages and blog posts are most popular?
Knowing the answers to those questions is a powerful step to understanding your website and blogging strategy. Not only that, but it can help you identify and solve problems early on, get to know your clients better, and shape the future of your business and marketing strategy.
Connecting your website to Google Analytics is free, but it can be overwhelming, so I wanted to provide you with all the info you need to get started.
First things first...
What is Google Analytics?
Google Analytics is the industry standard for measuring your website traffic and analytics. (I mean, come on, it’s Google!) Essentially, Google Analytics offers you the key to building a deeper understanding of your audience, your customers, and their needs. It’s a free service that will track and report your website’s traffic and store all that information in one place.
Why is it helpful?
By accessing real statistics and numbers about your website, you can make more informed decisions in your business. Here are some examples of the benefits:
You can create opt-in’s based on your most popular blog posts because you know people are interested in that topic
Understanding which pages are serving your business well and which pages have visitors dropping off and leaving
Identifying which pages you should be making on your website
Coming up with new and interesting ways to market your business overall
Tracking what’s working and what’s not by investigating your business’s ROI
Who is viewing your page? Demographic data is tremendously helpful in building relationships w