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[2024 Update] The List of Pet Holidays & How to Strategically Use Them In Your Pet Business

Updated: Dec 29, 2023

Another year, another dolla (i.e. same old, same old).

JK. Let’s change things up this year, shall we?

In the climate where social media and marketing are #alltherage, it’s time to put these pet holidays to good use, am I right?! So, take a gander at Pet Marketing Unleashed's 2024 list of pet holidays (& US holidays). It’s all the same deets, just updated dates, so you can make sure that you're not only getting the right dates for your pet business marketing, but you're also learning how to strategically implement them into your content.

Because, again,... so many pet businesses default to sharing primarily cute pictures of pets and adding in the day's random holiday and we highly recommend NOT doing that!

It doesn't do anything for your audience, it doesn't set you apart, and it's just plain lazy as a content filler (let's be honest!). Social media and marketing can be a beautiful thing for your business with the right strategy, so after going through the holidays, consider reading our tips below on the best ways to integrate them into your marketing depending on your strategy, offerings, and brand!

The List of Pet Holidays and How to use them in your Pet Business | Pet Marketing Unleashed

So, first things first...The List of 2024 Pet Holidays & US Holidays.

Note: Any of these days/celebrations can change, so be sure to do a quick Google search before posting about them!

January Pet Holidays & US Holidays

Week & Month-Long Pet Holiday Celebrations

Walk Your Pet Month

Weight Loss Awareness Month

National Train Your Dog Month

National CBD Month

Daily Pet Holidays

January 2: National Pet Travel Safety Day

January 2: Happy Mew Year for Cats Day

January 5: National Bird Day

January 8: Bubble Bath Day

January 14: National Dress Up Your Pet Day

January 18: Get To Know Your Customers Day

January 22: National Answer Your Cat’s Question Day

January 24: Change A Pet’s Life Day

Daily US Holidays

January 1: New Year's Day

January 15: Martin Luther King Jr. Day

January 26: National Fun at Work Day

February Pet Holidays & US Holidays

Month & Week-Long Pet Holiday Celebrations

Pet Dental Health Month

Dog Training Education Month

National Cat Health Month

Responsible Pet Owners Month

Spay/Neuter Awareness Month (AKA Beat the Heat Month)

February 7-14: Have a Heart for Chained Dogs Week

February 18-24: National Justice for Animals Week

Daily Pet Holidays

February 3: National Golden Retriever Day

February 3: Annual Doggie Date Night

February 14: National Pet Theft Awareness Day in US

February 19: International Tug-of-War Day

February 20: Love Your Pet Day

February 22: Walking The Dog Day

February 23: National Dog Biscuit Day

February 27: World Spay Day (Last Tuesday in February)

Daily US Holidays

February 2: Groundhog Day

February 10: Chinese New Year

February 11: Super Bowl Sunday

February 14: Valentine’s Day

February 19: President's Day

February 13: Mardi Gras

March Pet Holidays & US Holidays

Month & Week-Long Pet Holiday Celebrations

Adopt a Rescued Guinea Pig Month

March 3-9: Professional Pet Sitters Week (observed the first full week of March)

March 17-23: National Animal Poison Prevention Week (observed the third full week of March)

Daily Pet Holidays

March 1: National Peanut Butter Lover’s Day

March 1: Horse Protection Day

March 1: National Pig Day

March 2: Iditarod Trail Sled Dog Raise begins (First Saturday in March)

March 3: World Wildlife Day

March 13: K9 Veterans Day

March 14: UK Dog Theft Awareness Day

March 23: National Puppy Day

March 23: Cuddly Kitten Day

March 28: Respect Your Cat Day

March 30: Take a Walk in the Park Day

Daily US Holidays

March 1: Employee Appreciation Day

March 10: Daylight Savings Time Begins

March 17: St. Patrick's Day

April Pet Holidays & US Holidays

Month & Week-Long Pet Holiday Celebrations

Heartworm Awareness Month

National Pet First Aid Awareness Month

Prevent Lyme Disease in Dogs Month

Canine Fitness Month (AKA Active Dog Month)

Active Dog Month

April 1-7: International Pooper Scooper Week

April 1-7: National Raw Feeding Week

April 7-13: National Dog Bite Prevention Week (observed the second week of April)

April 14-20: Animal Care and Control Appreciation Week (observed the second full week of April)

April 15-21: Animal Cruelty/Human Violence Awareness Week (observed the third week in April)

April 17-23: National Pet ID Week (observed annually for 7 days beginning on April 17th)

April 23-29: National Scoop the Poop Week

Daily Pet Holidays

April 4: World Stray Animals Day

April 4: World Rat Day

April 6: National Siamese Cat Day

April 8: National Dog Fighting Awareness Day

April 10: National Hug Your Dog Day

April 11: National Pet Day

April 11: Dog Therapy Appreciation Day

April 18: Pet Owners Day

April 18: Get to Know Your Customers Day

April 19: National Cat Lady Day

April 21: Bulldogs Are Beautiful Day

April 23: National Lost Dog Awareness Day

April 23: National Scoop the Poop Week

April 24: World Day for Laboratory Animals

April 24: International Guide Dog Day (observed the last Wednesday in April)

April 27: Free Feral Cat Spay Day

April 26: Hairball Awareness Day (observed the last Friday in April)

April 27: National Little Pampered Dog Day

April 27: World Veterinary Day (observed the last Saturday in April)

April 28: National Pet Parents Day (observed the last Sunday in April)

April 30: Adopt a Shelter Pet Day

April 30: National Therapy Animal Day

April 30: National Tabby Day

Daily US Holidays

April 1: April Fool’s Day

April 9: Easter

April 10: National Siblings Day

April 15: Tax Day

April 22: Earth Day

April 22: Passover Begins

April 30: Passover ends

May Pet Holidays & US Holidays

Month & Week-Long Pet Holiday Celebrations

National Pet Month

National Service Dog Eye Examination Month

National Foster Care Month

Chip Your Pet Month

Responsible Animal Guardian Month

May 5-11: Puppy Mill Action Week (observed the week before Mother's Day)

May 5-11: National Pet Week (observed the first full week in May)

May 5-11: American Humane Be Kind to Animals Week (observed the first full week of May)

May 6-12: Dog Anxiety Awareness Week

May 11-14: Westminster Kennel Club Annual Dog Show

Daily Pet Holidays

May 1: National Purebred Dog Day

May 3: National Specially-Abled Pets Day

May 4: Bird Day

May 5: Cinco de Meow Day

May 5: Mayday for Mutts (observed the first Sunday of May)

May 11: National Animal Disaster Preparedness Day (observed the second Saturday of May)

May 11: National Dog Mom Day (observed the second Saturday of May)

May 14: International Chihuahua Appreciation Day

May 20: National Rescue Dog Day

May 21: World Dog Day (observed the third Saturday of May)

Daily US Holidays

May 1: May Day

May 5: Cinco de Mayo

May 12: Mother's Day

May 27: Memorial Day

June Pet Holidays & US Holidays

Month & Week-Long Pet Holiday Celebrations

National Adopt a Cat Month

National Pet Preparedness Month

National Microchipping Month

National Foster a Pet Month

June 2-8: Pet Appreciation Week (observed the first full week of June)

June 17-21: Take Your Pet To Work Week®

June 17-23: Animal Rights Awareness Week (observed the third week of June)

Daily Pet Holidays

June 4: Hug Your Cat Day

June 4: International Corgi Day

June 8: National Best Friends Day

June 11: World Pet Memorial Day (observed the second Tuesday in June)

June 17: Take Your Cat To Work Day

June 21: Dog Party Day

June 21: Take Your Dog To Work Day

June 24: Cat World Domination Day

June 29: World Day against the abandonment of domestic animals (held on the last Saturday in June)

Daily US Holidays

June 8: Best Friends Day

June 14: Flag Day

June 16: Father’s Day

June 19: Juneteenth

June 20: Summer Solstice

July Pet Holidays & US Holidays

Month-Long Pet Holiday Celebrations

National Lost Pet Prevention Month

National Pet Hydration Awareness Month

Independent Retailer Month

Daily Pet Holidays

July 1: National ID Your Pet Day

July 6: International Kissing Day

July 10: National Kitten Day

July 11: All-American Pet Photo Day

July 15: National Pet Fire Safety Day

July 16: World Snake Day

July 18: Get To Know Your Customers Day

July 26: National Dog Photography Day

July 31: National Mutt Day

Daily US Holidays

July 4: Independence Day

July 28: National Parents Day

July 30: International Friendship Day

August Pet Holidays & US Holidays

Month & Week-Long Pet Holiday Celebrations

Rawgust (celebrates raw feeding for our pets)

National Immunization Awareness Month

National Back-To-School Month

August 4-10: International Assistance Dog Week (observed the first full week in August)

Daily Pet Holidays

August 1: DOGust Universal Birthday for Shelter Dogs

August 4: Assistance Dog Day

August 5: Work Like a Dog Day

August 6: Fresh Breath Day

August 8: National CBD Day

August 8: International Cat Day

August 10: Spoil Your Dog Day

August 10: National Lazy Day

August 15: National Check the Chip Day

August 17: National Black Cat Appreciation Day & International Black Cat Day

August 17: Clear the Shelters Day (observed the third Saturday of August)

August 17: International Homeless Animals’ Day (observed the third Saturday of August)

August 22: National Take Your Cat To The Vet Day

August 23: International Blind Dog Day

August 26: National Dog Day & World Dog Day

August 28: Rainbow Bridge Remembrance Day

August 30: National Holistic Pet Day

Daily US Holidays

August 17: International Non-Profit Day

September Pet Holidays & US Holidays

Month & Week-Long Pet Holiday Celebrations

Happy Healthy Cat Month

National Pet Insurance Month

Pet-Sitter Education Month

Animal Pain Awareness Month

National Service Dog Month

National Pet Memorial Month

September 16-22: Adopt a Less-Adoptable-Pet Week (observed the third week in September)

September 22-28: National Dog Week (observed the last full week in September)

September 22-28: National Deaf Pet Awareness Week (observed the last full week in September)

Daily Pet Holidays

September 1: Ginger Cat Appreciation Day

September 8: National Dog Walker Appreciation Day

September 8: National Pet Memorial Day (observed the second Sunday in September)

September 8: National Hug Your Hound Day (observed the second Sunday in September)

September 13: Pet Birth Defect Awareness Day

September 21: AKC Responsible Dog Ownership Day (observed the third Saturday in September)

September 21: Puppy Mill Awareness Day (observed the third Saturday in September)

September 17: National Pet Bird Day

September 23: Dogs in Politics Day

September 26: Remember Me Thursday (brings attention to the millions of adoptable pets waiting in shelters and those who never got a second chance, observed the fourth Thursday in September)

September 28: World Rabies Day

Daily US Holidays

September 2: Labor Day

September 8: Grandparent's Day

September 11: Anniversary of September 11

September 25: National Daughter’s Day

September 28: National Sons Day

October Pet Holidays & US Holidays

Month-Long Pet Holiday Celebrations

National Animal Safety and Protection Month

Adopt a Shelter Dog Month

National Pet Wellness Month

National Pitbull Awareness Month

National Women’s Small Business Month

October 1-7: National Walk Your Dog Week (observed the first week of October)

October 6-12: Animal Welfare Week (observed the first full week of October)

October 20-26: National Veterinary Technician Week

Daily Pet Holidays

October 1: National Walk Your Dog Day

October 1: National Fire Pup Day

October 1: National Black Dog Day

October 4: World Animal Day

October 12: Pet Obesity Awareness Day

October 18: Get To Know Your Customers Day

October 19: National Fetch Day (observed the third Saturday of October)

October 21: National Pets for Veterans Day

October 21: National Reptile Awareness Day

October 27: National Black Cat Day

October 28: National Pitbull Awareness Day

October 29: National Cat Day

Daily US Holidays

October 2: Rosh Hashanah begins

September 4: Rosh Hashanah ends

October 11: Yom Kippur Begins

October 12: Yom Kippur Ends

October 14: Columbus Day/Indigenous People Day

October 31: Halloween

November Pet Holidays & US Holidays

Month & Week-Long Pet Holiday Celebrations

Pet Cancer Awareness Month

National Senior Pet Month

Adopt a Senior Pet Month

National Adoption Month

National Diabetes Month

November 3-9: National Animal Shelter and Rescue Appreciation Week (observed the first full week of November)

Daily Pet Holidays

November 1: National Cook for Your Pets Day

November 7: National Canine Lymphoma Awareness Day

November 17: Take A Hike Day

November 25: National Adoption Day (observed the Monday before Thanksgiving)

Daily US Holidays

November 3: Daylight Savings Time Ends

November 11: Veterans Day

November 19: National Entrepreneurs Day (observed the third Tuesday of November)

November 28: Thanksgiving

November 29: Black Friday

November 30: Small Business Saturday

December Pet Holidays & US Holidays

Month-Long Pet Holiday Celebrations

National Cat Lovers’ Month

Daily Pet Holidays

December 2: National Mutt Day

December 9: Int'l Day of Veterinary Medicine

Daily US Holidays

December 2: Cyber Monday

December 21: Winter Solstice

December 24: Christmas Eve

December 25: Christmas Day

December 25: Hanukkah begins

December 26: Kwanzaa begins

December 31: New Year’s Eve


Okay, so now that you went through the list of 2024 pet holidays and US holidays, what do you do with them? How do you find which ones are right for your pet business and how to integrate them strategically into your marketing?

Here are 4 tips to get you started:

  1. Don't use them all! Don’t even use most of them. Holidays can easily become overdone, and over-saturating your feed with too many holidays can just feel spammy (not authentic). Holidays shouldn’t just be a default excuse to post.

  2. When picking which holidays to use, try to think about what ACTUALLY applies to your business. For example, if you're a dog walker/pet sitter and don't offer bathing services, you probably don't need to feature Bathing Day. Stick to the ones that REALLY bring up the conversation of what you do, who you serve, and what your message promotes.

  3. Don't just announce the holiday and say “Happy Take a Hike Day!” Consider a true purpose or point to your post. Some options on how to promote engagement are to offer some trail suggestions in your area, ask people where their favorite place to walk is in your community, write about the benefits to your health when you walk, etc. Get involved with the holiday and make it have a point. Relate it back to one or more of the following - your expertise on a topic, your services or products, pure entertainment that matches your branding strategy, or sharing more about you and/or your team.

  4. Be sure to always include a call-to-action (CTA). Make sure you're asking your audience to take some sort of action, whether it's to save your photo on social media, respond via a comment, share the post, book with you, head to your website, read your blog, share a photo, etc. No matter the size of the request, any CTA is great (and is more likely to lead to future bigger commitments, like booking or purchasing from you). However, make sure your CTA has a purpose, too! Don’t just pick an action for the heck of it. Be sure to vary it up and make your CTA be the clear next action depending on the content of the post.

There's no better time than the present to get started on planning your content!

We hope you enjoyed the 2024 List of Pet Holidays! Ready for more help?!

Here are some resources to help you with content and business planning for your pet business. Whether you’re a dog walker, pet sitter, dog trainer, pet photographer, or any other pet service business, these resources can help set you up to make more $$$ come 2024!:

If you’re in up-level and creation mode for your pet business as you head into 2024, check out our PMU Shop to explore how we can help you get there! From pet business email templates and welcome packet templates, to full website templates for pet businesses, to blogging and burnout education, we’ve got everything you need to boost your professionalism, confidence, time-savings, and client leads!

Pet Marketing Unleashed Shop | Pet Business Website Templates, Email Templates, & More



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