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You start searching on Google and realize so many of these dog trainer logos are the same. Our Top Dog Trainer Branding Resources: 1. Branding VIP Days If you’re looking to outsource your dog trainer logo, we can help! such a competitive market with lots of dog trainers. Dog trainer logos can vary so much in color, style, vibe, tone, personality, and more.

Assistant 5 Ways Dog Trainers Can Shift to Digital Business Our Best Time-Saving Processes for Dog Trainers OUR PRODUCTS AND COURSES FOR DOG TRAINER 100% Customizable Wix Website Template for Dog Trainers Stand Modern Dog Trainer? Learn more about what's inside the welcome packets for dog trainers. It’s full of other pet business owners (and lots of dog trainers!)

Become the go-to dog trainer in our area without having to work so hard But, how can you quickly drive Optimizing your dog trainer website for SEO can feel overwhelming for sure, but it doesn’t have to be Here are some more resources on our blog for blogging, too: 18 Creative Blog Post Ideas for Dog Trainers Because, if your potential client is looking for a dog trainer, she already knows she needs dog training So, if she goes to 5 different dog trainer websites, does she just want to read “I offer dog training

Facebook Groups, you’ve likely seen lots of posts of people asking where to get pet sitter contracts, dog trainer route, I’d recommend finding someone who has experience in your niche (whether it be pet care, dog training Dog Trainer Contracts DogBiz has a business toolkit for trainers you can check out right here. Inside, you’ll get contracts and waivers for private dog training, day training, board & trains, public If you have online dog training programs, here are some recommended contracts to have in place: Online

See it yourself below: Brienne is a wonderful dog trainer who had previously worked with us via a Branding VIP Day in her pivot from pet care provider to dog trainer. After her branding was complete, she decided to also use the Dog Trainer Website Template from the PMU I have to say, it looks tons better than other trainer sites I have perused for ideas before and it's Helpful links: Shop the dog trainer website template Shop all the pet business website templates (including

But there were some exceptions, dog trainers among them. While that’s great news for all dog trainers, the ones who’ve benefited most are the ones who have taken Mobile business app PocketSuite serves dozens of dog trainers via its platform. Offer Online Dog Training In the past, most dog trainers gave in-person classes, and the system worked PocketSuite lets you create “Series” classes and waitlists, which is great for our dog trainer Pros.

Dog trainers probably have the hardest time when it comes to blogging because they find themselves struggling Many dog trainers out there have drastically different methods and practices when it comes to dog training Check out our Welcome Packet Templates for Dog Trainers here! 10. NOTE: This is the case for only physical/location-based dog trainers and not dog trainers who offer online It’s just the territory of being a dog trainer.

Today, we’re highlighting the experience of one of our dog trainer template students, Grace, from CoPaws Dog Training. When I found out Mikaela was rolling out a website template just for dog trainers, I was over the top Plus, it gives me a huge confidence boost as a new trainer, knowing that I have the best looking site Other helpful links related to this blog post: Shop the dog trainer website template Shop all the pet

What can make the difference with a strategically designed dog training website template? Check out our blog post featuring Brienne, a positive reinforcement dog trainer from Beyond The Sit Dog Training. PMU Dog Trainer Template for the WIN!” Just, wow.🥹 How FREAKIN’ cool is that? set up to convert based on YOUR type of pet business, whether you’re a dog walker, pet sitter, dog trainer

Headlines are arguably the most important piece of your website or graphic or sales page - whatever it is that you’re creating for your pet business! Without a bomb headline, no one will read what you have to say. No one will hit the ‘book’ or ‘buy’ button. And, of course, no one will understand everything they need to understand in order to make a proper purchase decision. P.S. In fact… a really bad headline can make people leave your site instantly. Want to know whether your website home page is making people leave right away?? Head to your Google Analytics and check out your bounce rate. Learn more about how to use Google Analytics for your pet business here). So… how do you do it? Let’s first go over what a headline is and then we’ll get into some key components of great headlines as well as some outlines for website headlines to get you started. What’s a headline? A main website headline is a short statement that is typically positioned at the top of your website (also known as above the fold). However, other headlines can also be throughout your website, sales page, blog post, you name it. The purpose of a headline is to break up the content and make people want to read what’s next (i.e. continue along with whatever medium they’re on). Key Components of A Great Headline The goal is to use your headline as a may to make your reader feel understood by you. Why? So they know you get it and can help them with their problem. For a main website headline specifically, it needs to explain who you serve, what you do, and how you do it. Don’t be afraid to niche it down. As Neil Patel says, ‘Write a headline for the 20 to 35% of your traffic that is most likely to be happy with your product.’ This works for my pet service businesses, too! I talk about this a ton when writing about how to differentiate yourself, how to grow your business, etc. You cannot serve every single pet owner in your area otherwise you’ll be just like every other pet sitter. But imagine how getting more specific into who you want to work with, what services you want to offer for them, and what your true specialty or passion is and speak to that through your headline. Imagine what would happen if you mention you specialize in working with dogs with diabetes. Now imagine 5 dog moms searching for a pet sitter for their dog with diabetes. They come across 5 different websites. Four of them simply say they are ‘the best dog walker in Los Angeles.’ But one of them says they specialize in working with dogs with special needs or dogs with diabetes or medical issues, etc. Which one do you think she’ll choose? The moral of the story… don’t be afraid to niche down and be bold. Put the focus on ‘you’ works, not ‘I’ or ‘we.’ Speak directly to your audience. We chat about this more here. Action words are your best friend. That is what inspires your viewers to take action. Simple as that! It should make it clear what the page or business is about. The viewer should, in essence, know if your website or graphic is for them or not. It’s great to be simple - If you use endless puns or creative jokes in your headlines, people will get confused and leave (not to mention the SEO implications there!). You can use your subheadline to build out the details! Tips To Writing a Headline Write down at least 20+ options for a headline. See which pieces of each you like and don’t like once you’ve compiled your list. Look to others for inspiration, but don’t let it take over. Just because your competitor has a really comedic, witty headline does not mean that you need one, too. Ask your BEST and DREAMIEST clients what resonates with them more. Don’t ever be afraid to ask your audience for their feedback, especially from those who already value your products or services (or those who you LOVE to work with the most). Don’t overstress the SEO. Yes… you should include your service area if you have one somewhere above the fold. But don’t let SEO become the focus of your headline, otherwise, people won’t resonate. The first priority is being genuine. From there, you can spruce and implement your SEO. When picking your final headline, read it back and take away everything else from your website. If a viewer ONLY had the information of your headline, would they take action on it? Consider getting personal. The pet industry is a very personal one, which means there is emotion tied to any purchase decision. Speak on their level, show them you understand them and can help them accomplish/achieve/solve their problems/pain points/unmet desire. Headline Outlines You’ve tried [what they’ve tried and failed at], and you’re ready to [what they want to accomplish/ what solution they’re looking for]. I help OR Helping [who you help] accomplish/solve/master/alleviate [problem] by [your unique offer or service]. With [your offer, product, service], you’ll [accomplish X]. If you’re ready to stop/prevent/feel [the pain point they’re currently experiencing] and start/begin/master [the deep desire they want to experience] - then you’ve come to the right place [OR we’re here to help OR you’re in the right place]. The [X solution] so you can [deep desire]. Imagine never having to [the pain point they’re currently experiencing or struggling with] again. [The deep desire/solution/result] for [who you serve] Writing the copy (or sales-specific text) for your pet business is probably one of the most underrated pieces of your marketing and brand strategy. Mastering the copywriting can make all the difference in your bottom line. It can keep people on your website longer, it can weed out the people who aren’t the right fit, it can do the sales call/marketing for you, and it can make people feel understood, which is key to a successful pet business. To learn more about website copywriting, here are my Website Copywriting Secrets for Pet Business Owners. Still worried you won't be able to write blog posts that attract your dream clients? Or have the blog part figured out, but need a new or better home to showcase your amazing content? I got you covered! Our Unleashed Website Academy not only provides you with a beautiful, customizable website templates that will make your blog posts, mission, and systems shine, but also teach you how to master your brand voice and nail SEO and copywriting in every piece of content. Check out the templates and course here!

For our newer, budget-aware, or DIY pet business owners, we have pet care website templates, dog trainer

One of the questions I ask on my client website design intake form is, “what pages do you want on your website?” And you know want to know a SUPER common one I see on there? “Testimonial or review page.” And you wanna know how many times I said, “let’s do it!” Zero. But, after chatting with clients about it, it always seemed to open a can of worms…. Where should I put my testimonials? Do I even need testimonials? How do I get wonderful testimonials? Thus… this guide you’re reading right now! We’re going into all things testimonials for your pet business - how to get them and how to use them. Why testimonials are so great: First things first, why are testimonials even useful for you? 1. It’s social proof. And we need social proof. After all, why would you trust a company that you’ve never seen anyone use or purchase?? I certainly wouldn’t. Are they legit? Should I trust them? How do they handle X situation? Not to mention the fact that social proof can also cause ‘FOMO’ or fear of missing out. Look at all of these other pet parents who no longer have to deal with separation anxiety or pulling on the leash while walking? UGH, I want that, too! 2. It builds trust. That last point above 👆 leads me to trust. Not only are we experiencing FOMO, but we’re also establishing trust because now we know that this company HAS worked with separation anxiety or dog-pullers before AND they’ve been able to solve the problem. How’s that for building trust and credibility? Testimonials allow you to see those that went before you and experienced the results that you are looking for. By having testimonials that dial in on specific experiences, you’re able to communicate with other potential clients that you’ve helped with their situation before. Perhaps you had a client that wrote you a review about how you helped care for their diabetic or disabled dog, they’ll be more likely to work with you KNOWING someone else in a similar situation has gone before them and you have experience in that particular situation. 3. It makes you look good. Again, piggying back off number 2 here, you can use your client testimonials to essentially let your clients do the bragging and talking for you. Now you don’t have to spend all this time trying to come up with good copywriting explaining or ‘bragging’ about why you’re so great. Your clients can do it for you - and it’s better coming from their words instead of yours anyway! How to get testimonials: Now you know they're awesome (although you probably knew that). But, how do you get them? And we’re talking... How do you get the GOOD ones? The answer: So many ways. Here are some of my overall suggestions for you: - Send a form at the end of a client’s first service or booking. Don’t just ask, “Can you leave us a review?” Ask them ACTUAL questions. Dig in a bit deeper. Whatever you want them to mention, be sure to ask the questions that get you the answers. So it’s not just… “How was your experience?” unless you’re trying to write content that focuses solely on your experience. Consider something along the lines of… What was your favorite part of onboarding with us? How did you feel using our software? Did it make things easier for you? Explain below. What was the most important or memorable piece of using our services? How can we best support you in the future? (CONTINUE the relationship) Note: This can help tailor reviews to be placed with corresponding information on your website, in blog posts, or on social media. - If you want reviews posted to Yelp or Google My Business or Facebook, provide them with the exact links to get them there so it’s just a matter of pasting in the review they already wrote for you organically. You can see how I do that with my website design clients below. - Don’t forget to also ask them ways you can improve your services or experience, so they know you’re in it to truly hear from them as well as learn and grow as a company. I simply ask, “Do you have any suggestions for things we could improve on? I welcome any helpful feedback!” I also let them know that their answer is for us to improve our services and that it’ll just be between us two! - In the form where they write the review, also ask them if they’d be willing to share a picture of themselves and/or their pet (depending on what you’re wanting and what services you offer). There have been instances where people have copied or made up testimonials (AWFUL, right? - but unfortunately, it’s been done). So, people may have become a tad warier of testimonials. A way to help is to also include photos of the pet you care for or perhaps the client if that’s applicable for you. Photos are a great way to build trust, especially when they’re making eye contact with the website viewer. If you can’t get photos or prefer not to, you can still include the pet’s name as well to make it more credible instead. - I recommend asking their permission or at least adding a disclaimer that this information may be shared on your website or other materials (social media, brochures, etc.) This can be in the format of a simple yes or no question. See below for an example from my form: Where to put testimonials: It’s surprising how popular it still is to see testimonial or review pages on websites. And for those who don’t believe me in terms of their ineffectiveness, well I can show you. Head into your Google Analytics and tell me the breakdown of pages your web viewers click on because I highly doubt the review page will be anywhere near the top. People won’t click on it. They already know it’ll be positive, otherwise, why would you have added it to the page? Not only that but when it comes to best website practices, you also want your user to get the most important information in the least amount of time and pages possible. The goal is not for them to go through every single page on your website. It’s to get them from point A (landing on the page) to point B (purchasing or taking the next step). Your potential clients will be more likely to read a testimonial while scrolling through your services than they would by actively clicking on the testimonial page and reading through them. It also feels less spammy and more organic when it’s flowing throughout your website at applicable stages (i.e. when you’re talking about your diabetic dog service, you can add the review from the diabetic dog parent below to show how you’ve helped that family in the past). So, here are my tips: Organically place your testimonials throughout your website. When applicable, have reviews that coordinate with the information on that area of the page. You can have testimonials on most main pages of your website. You can also add testimonials to your blog pages when going over case studies or your service’s experience. To get your hands on website templates that are made specifically for pet businesses and have testimonial spots ready and waiting for you to fill them in (and directions about how to do this!), head to the Pet Marketing Unleashed shop to find the right website template for you! Can you edit testimonials? This is a big one - We don’t want to really edit or change up testimonials. After all, they’re not your words. However, sometimes people can send insanely long testimonials or perhaps they wrote it in a rush and have a lot of spelling mistakes. Here’s the low down on what you can change in your testimonials: You can fix grammatical errors or misspellings. Remember, you’re here to look professional and misspellings don’t help with that. You can bold, italicize, or underline important words or phrases you want to highlight if you’re going for a nice design angle. You can shorten the testimonial, especially if it’s really long. If you want to pull in multiple pieces (say from the beginning and the end), you can simply add “… ” to bring them together. You can change pronouns to names in order to bring more clarification and specifics. For example, if the testimonial keeps saying “She” instead of “Mikaela,” you can change them to the proper name. You can’t change up the meaning or change certain words you think may sound better in any testimonial. There you have it! I hope this helps you feel more confident in getting those testimonials because they are insanely valuable, especially for an industry so personal and so focused on trust like the pet industry. So, be sure you’re asking for testimonials after a service - every client of yours at some point should receive a request for a testimonial. Whether it’s automatically embedded into your software or you’re sending out customized emails, you can certainly fit it into your process. It’s okay to personally email clients asking for this, and in fact, I highly recommend creating an email template for something like this so you have it on hand whenever you need it and you can make sure you’re including all the right things in the email without forgetting (especially if you’re busy). If you need help crafting an email template on what this could look like, our Email Template Guide for Pet Businesses should help you!